Swimming Australia Launches ‘Pool for Purpose’ Initiative

Swimming Australia has announced the ‘Pool for Purpose’ campaign through the SwimAus Foundation. Unveiled in conjunction with the commencement of the Australian Swimming Trials in Brisbane, the Pool for Purpose campaign aims to gather funds for community ventures nationwide, fostering a lasting legacy and fostering connections through swimming.

Setting a fundraising target of $2.5 million, equivalent to a dollar for each liter of water in an Olympic-sized swimming pool, the proceeds will be allocated to various projects. These projects include initiatives like the Deadly Little Dolphins for First Nations Participation programs, Para Participation programs, coaching education for regional and remote communities, and bridging the funding gap for school swimming programs.

Contributions are facilitated through the Foundation’s collaboration with the Australian Sports Foundation, offering tax-deductible donations.

CEO of Swimming Australia, Rob Woodhouse, emphasised the significance of launching the Foundation and the Pool for Purpose campaign in sustaining the sport’s upward growth trajectory throughout Australia. Woodhouse stated, “Our Dolphins continue to excel on the grandest stages, but for our sport to thrive in the long run, we must secure strong community ties.”

“We are dedicated to establishing a legacy that celebrates every Australian swimmer as a champion, whether they are novices, seasoned swimmers, water enthusiasts, or aspiring Dolphins. Our swimming environment has the potential to unite communities by bringing individuals together. It is crucial for us to ensure that all supporting structures around these communities, including coaches, facilities, and programs, are firmly in place.”

“We anticipate infusing the pool with hope for both present and future generations of swimmers, urging all Australians to unite with us through contributions.”

Swimming retains its status as the most popular participation sport in Australia, with one in every five Australians relishing their aquatic experiences.

For more details on the Pool for Purpose initiative, click here.