Super Rugby Commercial Partnerships: Hurricane, Waratahs, More
With the 2022 season all but wrapped up, here are the latest super rugby commercial partnerships.
The Wellington Hurricanes have announced a partnership with music streaming service, Moodagent.
The partnership will extend on the role music plays in sport, while also connecting the two industries together.
Commenting on the partnership, Hurricanes commercial general manager, Chris Yeo, said: “We all know the effect a song has on us and the emotional connection we have with it.”
“Our players interact with music throughout their daily routine whether it be raising their heart rates pre-training or chilling out when rehabbing and relaxing and Moodagent’s intuitive A.I. curated playlists will create a more personalised listening experience for them.
“We plan to post our playlists on Moodagent via the Hurricanes profile page as well as getting up-close-and-personal with players’ favourite tunes,” he said.
Moodagent ANZ GM, Tom Mee, added: “Music, emotion, and sport go hand in hand, and we couldn’t be more excited to be teaming up with the Hurricanes.”
“Giving fans exclusive access to the playlists and songs that soundtrack one of Super Rugby’s most dynamic teams as they train, get in the zone, and take to the field.
“Our partnership aims to help members get to know their favourite players, discover new music whatever the mood, and tap into Moodagent’s personalised music streaming experience with a free extended trial of our service,” he said.
The NSW Waratahs have announced a partnership with Wahu until the end of the 2024 season.
Wahu and will work with NSW Rugby Union to encourage diversity in getting active and living a healthy life, additionally, Wahu activations will be at a range of NSW events.
Commenting on the partnership, NSW Rugby and Waratahs CEO, Paul Doorn, said: “We are delighted to have Wahu come on board as a major partner at such an exciting time for Rugby in NSW,” he said.
“The Waratahs are set to return to out new state-of-the-art facility at the Sydney Football Stadium and our new High-Performance Centre of Excellence is nearing completion which will be the home of all levels of rugby in NSW.
“This is a new chapter and a chance to engage with our community, fans, and members and Wahu’s focus on fun, and family is the perfect fit,” he said.
Goliath general manager Australia and New Zealand, Andrew Lee, added: “NSW Rugby Union’s commitment to inclusion and an active lifestyle is well-matched with Wahu, including a shared focus on fun and family.”
“And we’re thrilled to be able to promote one of Australia’s most popular sporting reams on and off the field,” he said.
Blues, Chiefs, Hurricanes, Crusaders and Highlanders:
Chemist Warehouse has announced partnerships with all five New Zealand Super Rugby teams, in a long-term commitment to Rugby.
Commenting on the announcement, Chemist Warehouse New Zealand CEO, Azman Haroon, said: “Chemist Warehouse is pleased to announce our partnership of all Super Rugby teams in New Zealand where we will proudly engage with fans and support the clubs to deliver another outstanding and entertaining season of rugby.”
“Our long-term support of these fantastic clubs will see us connect with fans at every opportunity to promote an active and healthy lifestyle so communities all across New Zealand can get well, stay well and live well,” he said.
Chiefs’ rugby club CEO, Michael Collins, added: “We are rapt to have Chemist Warehouse join our sponsor whānau.”
“We are looking forward to working with them to connect with our fans and support the New Zealand Super Rugby clubs in the promotion of Super Rugby,” he said.
“We know they have an exciting strategy they are looking to bring to life, which we are eager to support and see implemented as our partnership develops,” he said.
To read the previous edition of the top Super Rugby commercial partnerships, click here.