HomeFree ArticleLatest NewsTop Super Rugby Pacific Commercial Partnerships: NSW Waratahs, Blues And More…

Top Super Rugby Pacific Commercial Partnerships: NSW Waratahs, Blues And More…


Top Super Rugby Pacific Commercial Partnerships: NSW Waratahs, Blues And More…

As Super Rugby Pacific dives into week 4 of its season, the league’s clubs have announced several new partnerships, here are the latest partnership announcements:

NSW Waratahs

In recognition of international women’s Day the NSW Waratahs Women’s team have announced one-year partnerships with Knight Frank and Sydney Breast Cancer Foundation (SBCF).

The SBCF logo will be featured on the back of the 2022 season jersey as the organisation becomes the club’s principal partner.

With one in seven women in Australia diagnosed with breast cancer during their lifetime, NSW Waratahs and Rugby CEO, Paul Doorn, said the partnership is a great opportunity to aid the organisation’s mission.

“This partnership provides an opportunity to promote awareness and education on the importance of regular breast cancer screening across our entire rugby community,” Doorn said.

Sydney Breast Cancer Foundation president, Lynne Crookes, said the foundation is proud to partner with a team whose values closely align with SBCF’s.

“The NSW Waratahs Super W squad is a group of exceptional women, dedicated to supporting each other on and off the field; an ethos Sydney Breast Cancer Foundation is proud to be aligned with,” Crookes said.

Knight Frank will also become the team’s principal partner with its logo appearing on the front of the 2022 season jersey.

The team’s partnership with the world’s largest privately owned property consultancy, will provide flexible employment opportunities for the Waratah players.

Knight Frank Chief Executive Officer, James Patterson, said he was excited to announce the deal in conjunction with International Women’s Day’s gender equality focus, as it reflects the company’s aim for 40:40:20 gender representation and its passion for creating opportunities for women in property.

“We hope our partnership with the NSW Waratahs Women’s team will also help drive meaningful change for women’s rugby, making it easier for team members to earn a living doing what they love and in the meantime work and play to the best of their ability,” Patterson said.

Paul Doorn added he was thrilled to work with a company who understands the player’s commitment to the sport and their need for flexibility.

“The great thing about the partnership is how aligned the two are around work ethic, being results-driven but most importantly providing opportunities to excel both on and off the rugby field,” Doorn said.


In a multi-layered partnership, Belgravia apparel is set to provide Blues fans with more options for club apparel.

Fans can expect to see a new range of supporter kits made available, including new-born onesies, youth tees, and hooded towels.

Blues general manager of commercial, Todd Hewitt, said the partnership was developed to meet high fan demand and to accommodate the changing customer demographics.

“We’ve had a lot of feedback from fans that they want to rep the Blues outside of game day and Belgravia have developed some great products lines for fans young and old,” Hewitt said.

The range will launch later this month and will include increased female apparel in response to a broadening female customer segment and will provide blazers to players who reach 20 cap milestones.

Moana Pasifika

With Earth Day on the horizon, non-for-profit climate action group, EarthX, has signed its first-ever sponsorship deal with Moana Pasifika.

EarthX will become the club’s principal partner and will have its logo placed on the club’s 2022 jersey.

Moana Pasifika club chairmen, Sir Michael Jones, said the partnership is an exciting way to further align the club with its sustainability and community values.

“This is a significant milestone for Moana Pasifika with huge potential to grow and do great things together… as our Principal partner this is a perfect fit and we couldn’t be more delighted,” Jones said.

Moana Pasifika CEO, Pelenato Sakalia, said he was honoured to have EarthX as principal partner.

“The fact that Moana Pasifika, a non-profit organisation, has formed a partnership with an environmental global non-profit organisation makes this special and unique in sports and we are very proud,” Sakalia said.

EarthX CEO, Michael Fletcher, said the partnership is an exciting opportunity as it is the company’s first step to a broader relationship around the globe.

“Moana Pasifika’s commitment to being champion for change, aligns with our own mission to create positive change and we look forward to come together and deepen connections with the Pacific and Kiwi communities,” Fletcher said.

Melbourne Rebels

The Melbourne Rebels have announced an off-field partnership with mattress company, Tempur for the 2022 season.

Tempur will become the club’s official bedding partner by providing opportunities for fan engagement on match days and giving staff and players access to discounted bedding.

Click here, to read about previous partnership announcements. 

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