Athlete social platform, Strava, have announced a three-year partnership with the organisers of the Tour de France and the Tour de France Femmes avec Zwift, Amaury Sport Organisation (ASO).

The deal will see a content hub added to the Strava app, which is dedicated to telling stories of riders through their daily uploads and photos, fans will also be able to relive the day’s top performances.

With the inaugural women’s Tour de France starting this year, Strava has also strived to bolster the ecosystem for women’s cycling and create an engaging experience for riders and fans.

Commenting on the deal, Strava CEO, Michael Horvath, said: “We are thrilled to make a long-term commitment to the Tour de France and Tour de France Femmes Avec Zwift, and provide our global community of athletes with a new way to follow the action of the iconic races inside of Strava.”

“We are committed to promoting equity and inclusion in sport and strongly believe in and support the future of women’s cycling.

“The Tour is the most watched annual sporting event in the world, and three-quarters of the peloton shared their rides on Strava last year.

“This partnership and future events on Strava will let more riders, including the women’s peloton, engage with cyclists around the world in new ways and inspire cyclists regardless of gender, age or where they live,” he said.

Amaury Sport Organisation chief executive officer, Yann le Moënner, added: “We are very glad and honoured to partner with Strava, the largest sports community in the world.”

“Strava will help cycling fans to get closer to the Tour de France and the Tour de France Femmes avec Zwift and discover new routes for future challenges inspired by the world’s greatest riders.

“We share with Strava a passion for cycling and work together for its development for both men and women,” he said.

The announcement comes after NBC Sports won the exclusive rights for the women’s Tour de France, after agreeing to a two-year deal with ASO.