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UFC to Move to Paramount in Record Broadcast Agreement

Paramount, fresh from its merger with Skydance Corporation, has secured a landmark seven-year,...

August 14, 2025
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Athletes First Adds Sinclair as Sports Media Partner

Athletes First has entered a multi-year partnership with telecommunications company Sinclair and its...

August 11, 2025
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Washington Spirit Debuts SomosSpirit

The Washington Spirit have become the first club in the National Women’s Soccer...

August 8, 2025
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Kansas City Current Expands Community Infrastructure with Fourth Mini-Pitch

The Kansas City Current has opened its fourth community mini-pitch in the Kansas...

August 8, 2025
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ESPN to Acquire NFL RedZone and Network in Equity-for-Assets Deal with NFL

ESPN is reportedly finalising a landmark transaction with the National Football League that...

August 4, 2025
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Edge Sound Research Targets Broadcast Audio Market with AI-Powered Virtual Sound Engine

Audio innovation startup Edge Sound Research is expanding its focus from in-venue fan...

July 31, 2025
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MLS Turns Spotlight on Sports Tech at All-Star Innovation Showcase

Major League Soccer (MLS) hosted its second annual Future of the Game Showcase...

July 30, 2025
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NASCAR Announces First Street Race on Active Military Base

NASCAR will replace its downtown Chicago street race in 2026 with a new...

July 24, 2025
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WNBA Ratings Reveal Clark’s Pulling Power

The 2025 WNBA All-Star Game drew 2.19 million viewers on ABC, making it...

July 23, 2025
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Los Angeles Chargers Announce Multi-Year Partnership with Ticketmaster

The Los Angeles Chargers have officially announced the extension of their partnership with...

July 23, 2025
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Florida Panthers & Amazon Launch Local ‘Celebration of Arts’ Program

The Florida Panthers, in collaboration with Amazon, have announced the launch of the...

July 22, 2025
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Orlando Pride makes history with largest full-team apparel collection in the NWSL

The Orlando Pride is launching the NWSL's largest full-team apparel collection, distinguishing itself...

July 22, 2025
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Indiana Fever Announce New Partnership with OLIPOP as Official Functional Soda

The Indiana Fever has announced a new partnership with OLIPOP, designating the brand...

July 17, 2025
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WNBA’s Chicago Sky Announces Landmark Partnership with Ordr to Revolutionize Fan Experiences Through Payment Innovation

The Chicago Sky, a Women’s National Basketball Association (WNBA) franchise, has announced a...

July 14, 2025
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Arizona Diamondbacks Collaborates with OneCourt to Introduce Tactile Sports Broadcast

The Arizona Diamondbacks Foundation has partnered with OneCourt to launch tactile sports broadcasts...

July 11, 2025

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