Media & Broadcast 2 min read

EverPass Media Expands Netflix Partnership to Bring NFL Broadcasts to Venues Nationwide

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EverPass Media has secured an expanded multi-year distribution agreement with Netflix to deliver the streaming giant’s complete National Football League content slate to commercial establishments across the United States.

Building on a successful prior collaboration that brought Christmas Day fixtures and live boxing events to hospitality venues, the partnership encompasses high-profile global fixtures, including the upcoming Week 1 Melbourne clash between the San Francisco 49ers and the Los Angeles Rams, the league’s first-ever Thanksgiving Eve game, and the 2027 NFL Honors ceremony.

Under a separate multi-year agreement, DIRECTV FOR BUSINESS will market and distribute these premium sports offerings to commercial subscribers nationwide.

The announcement arrives closely on the heels of EverPass’s recent acquisition by global sports entertainment leader DAZN in August 2026, which aims to integrate leading U.S. commercial distribution capabilities with international scale ahead of a planned rebrand to DAZN for Business.

Emphasising strategic importance of meeting digital consumption trends within the hospitality sector, CEO of EverPass Media, Alex Kaplan, said: “Netflix continues to bring some of the NFL’s biggest moments to fans, and we’re excited to expand our partnership to make those events available to commercial businesses across the U.S..”

“Digital distribution has fundamentally changed how audiences access content, and EverPass was built to help commercial businesses keep up with that evolution.

“By providing a simple, authorized way to access premium live events, we help bars, restaurants and other venues deliver the games that matter most to customers.

“Adding Netflix’s NFL live events to EverPass further strengthens our offering, giving establishments access to even more must-see events that drive engagement and create memorable experiences,” Kaplan said. 

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