Story Origin: Europe
BLAST and ASUS Renew Multi-Continent Partnership for 2026 Season
BLAST has announced a season-wide renewal of its partnership with ASUS, designating the...
February 12, 2026
Super League Announce Partnership with Boost Drinks
Rugby League Commercial (RLC) has annnounced a multi-year partnership with Boost Drinks, designating...
February 5, 2026
Audi Revolut F1 Team Partners with ElevenLabs
Audi Revolut F1 Team has announced a partnership with ElevenLabs to modernise its...
January 30, 2026
WSC Sports Acquires Partnerbrite to Unify Content Automation and Sponsorship Activation
WSC Sports has acquired the London-headquartered digital sponsorship platform Partnerbrite. The deal represents...
January 30, 2026
League of Legends Icon “Perkz” Joins Friendly Fire as Co-Owner
Luka "Perkz" Perković, widely regarded as one of the most decorated esports athletes...
January 27, 2026
Ubisoft Shares Plunge as Publisher Cancels ‘Prince of Persia’ Remake and Restructures
Ubisoft Entertainment SA has announced a radical "organisational reset" following a series of...
January 23, 2026
Youri and Sacha Djorkaeff Invest in the French SailGP Franchise
DS Automobiles SailGP Team France has formalised announced an expansion of its ownership...
January 22, 2026
PSG and WWE Announce Partnership to Boost London Market
Paris Saint-Germain (PSG) has announced a high-profile partnership with WWE, launching a multi-layered...
January 19, 2026
Catch12 Secures Strategic Stake in Levallois Metropolitans
Catch12, the media and investment firm spearheaded by NBA star Ja Morant and...
December 17, 2025
Formula 1 Secures Two-Year Deal for Portuguese Grand Prix Return at Portimão
Formula 1® has announced a commercial agreement, securing the return of the Portuguese...
December 17, 2025
Arsenal Partners with HR Tech Unicorn Deel
Arsenal FC has forged a multi-year partnership with Deel, the global payroll and...
December 16, 2025
UK Rugby League Seeks Group Chair to Drive Commercial Growth
The governing bodies of Rugby League in the UK (UK Rugby League), the...
December 15, 2025
Paris Saint-Germain Relaunches PSG LIMITED
Paris Saint-Germain (PSG) has relaunched PSG LIMITED, its exclusive, high-margin capsule series of...
December 12, 2025
APEX Targets €300 Million Fund to Capitalise on Underserved European Sports Assets
APEX, the sports-focused investment firm based in Portugal, is launching a high-growth private...
December 11, 2025
FIBA and NBA Target October 2027 Launch for New European Basketball League
The International Basketball Federation (FIBA) and the NBA are targeting an October 2027...
December 11, 2025
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