Wasserman Expands Nordic Footprint with People in Sport Acquisition

Global sports and entertainment powerhouse Wasserman has acquired the football talent representation division of Danish agency People in Sport.

announced by Lee Charnley, Wasserman’s VP of International Operations for Global Football, marks the firm’s first official entry into the Scandinavian market and reinforces its aggressive European expansion strategy.

Commenting on the acquisition, Charnley, said: “We are delighted to expand our European footprint into Scandinavia.”

“It’s an important market… that has seen a huge amount of high-quality young talent coming through the ranks to play in the major leagues across Europe,” he said.

Highlighting the scale of the new opportunity, Casper Grønn Spiele, said: “With the backing of a global powerhouse such as Wasserman, we truly believe this acquisition will take our services, reach and influence to new heights.”

The deal sees partners Casper Grønn Spiele and Jacob Krüger Andersen join Wasserman, bringing with them a high-calibre roster of Nordic talent.

Notably, People in Sport will exit the football industry entirely following the sale to focus exclusively on its handball operations.

The acquisition adds several rising stars to Wasserman’s books, including Elias Jelert, Martin Frese, and FC Midtjylland captain Mads Bech Sørensen, further diversifying a global stable that already features Fede Valverde, Manuel Akanji, and John Stones.

The commercial implication of the acquisition lies in the “bridge” it creates between Scandinavian talent and Wasserman’s global network.

For the organisation, this follows a string of takeovers, including International Football Management (IFM) in Switzerland (2024) and SportPlus in Belgium (2025).

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