Catch12 Secures Strategic Stake in Levallois Metropolitans

Catch12, the media and investment firm spearheaded by NBA star Ja Morant and his family, has formalised an investment in EuroStep Ventures (ESV).

The deal grants the organisation a significant ownership stake in the Levallois Metropolitans Basketball Club.

The acquisition is a watershed moment for the industry, as it establishes Morant as the first active NBA athlete to hold an ownership interest in a European franchise.

Strategically, the move places Catch12 at the epicentre of the French basketball scene, a high-growth market that has recently produced generational talents including Victor Wembanyama, Bilal Coulibaly, and former NBA champion Boris Diaw.

While the specific financial details and the duration of the agreement remain confidential, the commercial intent is clearly defined: to leverage the rapid expansion of basketball culture within the Paris region.

For Catch12, the partnership is a primary vehicle for its mission to bridge sport, culture, and business through storytelling and direct athlete equity. 

A spokesperson for Catch12 characterised the deal as a “monumental step” in the organisation’s evolution.

The partnership allows Catch12 to capitalise on “exploding” global interest and commercial opportunities in Paris, shifting the traditional athlete-as-spokesperson model toward a more sophisticated equity-based approach.

Levallois Metropolitans, widely recognised as one of Europe’s premier development programs, provides Catch12 with a high-performance blueprint and a foothold in the European scouting ecosystem.

This strategy is expected to facilitate unique cross-continental commercial exchanges and provide Catch12’s media arm with unparalleled access to document the rise of the next generation of European talent.

With Paris remaining a focal point of the global basketball conversation, Morant’s entry into the French market is a calculated move to secure a first-mover advantage in a territory ripe for further commercialisation.

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