Story Origin: Australia / New Zealand
NZ Rugby Unveils Nationwide Plan for Financial Sustainability
New Zealand Rugby (NZR) has launched an initiative to address financial sustainability across...
November 1, 2024
NZ Rugby Commercial Embarks on Strategic Transition as CEO Steps Down
New Zealand Rugby (NZR) Commercial’s first CEO, Craig Fenton, will depart in January,...
October 31, 2024
AFL Appoints Rebecca Haagsma to Lead Commercial and Fan Engagement Strategy
In a move to sharpen its commercial and digital strategy, the AFL has...
October 30, 2024
Ultra Football Partners with One Ball to Enhance Soccer Accessibility for Youth
In a strategic move to bolster inclusivity in youth soccer, Ultra Football has...
October 30, 2024
Optus and Invictus Forge Partnership to Support Veterans Through Sport
Optus, an award-winning Veteran Employer of Choice, has announced a multi-year strategic partnership...
October 30, 2024
AO25 Startup Program Expands to Drive Innovation in Sport and Fan Engagement
Tennis Australia’s AO Startups program is gearing up for AO25 with an ambitious...
October 29, 2024
Avenue Capital’s $1.5B Sports Fund, Backed by Star Athletes, Targets High-Growth Franchises
Avenue Capital Group, in collaboration with GAM, has launched the $1.5 billion Avenue...
October 28, 2024
Carol Adams OAM Named Perth Racing’s First Female Chair
In a significant step forward for diversity in the Australian racing industry, Perth...
October 28, 2024
Ninja A-League Women Launches Free Pass for 2024/25 Season
As the Ninja A-League Women gears up for the 2024/25 season, the Australian...
October 25, 2024
Monster Energy Expands Sponsorship Footprint with Supercars Deal
Monster Energy has solidified its presence in Australian motorsport by signing a multi-year...
October 25, 2024
ASICS Extends Naming Rights for Gold Coast Marathon Until 2032
ASICS has extended its long-standing partnership with Events Management Queensland (EMQ), securing naming...
October 25, 2024
Nine Expands Stan Sport with Ads and Enhances Cross-Platform Transparency
Nine Entertainment has outlined an ambitious advertising strategy for 2025, introducing advertising on...
October 24, 2024
ASICS Unveils Wellness Campaign Featuring Brian Cox Ahead of Sport Wellness Summit
In a strategic move, ASICS has launched a new campaign highlighting the importance...
October 24, 2024
Ford Fuels WNBL’s Growth Strategy for the 2024-25 Season
The Women's National Basketball League (WNBL) has secured a significant partnership with Ford...
October 23, 2024
Invictus Australia Prioritises Wellbeing on Road to Invictus 2025
Invictus Australia Prioritises Wellbeing on Road to Invictus 2025 The recent announcement of...
October 23, 2024
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