Sportz Interactive elevates digital fan experience for European Athletics

Sportz Interactive, a renowned leader in sports digital solutions, is forging a transformative path in the digital fan experience for European Athletics (EA). This multi-year partnership aims to enhance fan acquisition and retention on a grand scale through innovative mobile and content management solutions, thereby improving accessibility to European Athletics events and its athletes.

The recent Apeldoorn 2025 European Athletics Indoor Championships marked a significant milestone in this digital evolution. During this event, Sportz Interactive collaborated closely with European Athletics to implement two main engagement strategies, which are interactive experiences and context maximisation.

Commenting on the partnership, communications, television & digital director at European Athletics, Marcel Wakim, said: “We are excited to continue evolving the digital landscape for European Athletics fans. The new mobile app, live results platform, and content solutions developed with Sportz Interactive and other partners are transforming the way fans engage with our events and athletes.”

Head of partnerships & client success at Sportz Interactive, Raghav Mehta, added: “Working alongside European Athletics to build a future-ready digital ecosystem has been an incredible journey. Our expertise in fan engagement and digital solutions is driving deeper connections between audiences and European Athletics.”

European Athletics launched a new vive results platform designed to boost real-time event tracking, which played a crucial role in the front-end design and development of this platform, ensuring it could seamlessly accommodate high traffic volumes.

The European Athletics mobile app, developed by Sportz Interactive, was also launched, offering fans live results and event updates directly on their devices.

A strategic focus on producing high-quality long-form video content for YouTube is set to maximise visibility and awareness, while also opening new monetisation pathways for European Athletics.

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