SportsVisio Raises USD$3.2 Million as Sony Innovation Fund Enters

SportsVisio, a company showcasing artificial intelligence (AI) for sports data tracking and video highlight generation, has raised USD$$3.2million\; (AUD\$4.9\; million)\; in\; itslatestfundinground.$

$Thisbringsthe\; company’stotalcapitalraisedtoUSD\$$9 million $(AUD\$13.8\; million)$, reflecting growing investor confidence in its technology designed for performance analysis and content creation.

The funding round saw continued support from existing investors, including Sapphire Sport, Hyperplane, and Sovereign’s Capital.

Importantly, new investors such as Mighty Capital, Alumni Ventures, Waterstone Impact Fund, and the Sony Innovation Fund also participated.

Sony’s involvement is particularly noteworthy given its established presence in sports technology, notably through its dedicated division that encompasses companies like Hawk-Eye, Beyond Sports, and Pulselive.

Commenting on the raised investment figures, founder and CEO of SportsVisio, Jason Syversen, said: “This funding and strategic guidance will help us to expand on our mission to provide smarter, AI-driven solutions that help teams and players win—on and off the court.”

Managing director at Sony Ventures in the US, Austin Noronha, added: “At Sony Innovation Fund, we invest in technologies with the potential to reshape industries — and SportsVisio is a perfect example of that.”

“Their AI-driven platform delivers professional-grade tools to youth and amateur athletes, transforming how sports moments are captured and shared,” Noronha noted.

Sony’s backing suggests a belief in the long-term potential of AI to transform sports content creation and consumption, particularly in underserved segments like youth and amateur sports, which represent a substantial and often less-tapped market for sports technology.

This investment opens the door for potential collaborations, which could provide SportsVisio with access to industry expertise and advanced technological capabilities, accelerating its market penetration.

SportsVisio’s platform uses AI to analyse recorded game footage, automatically generating highlights and match statistics.

This technology is being deployed to provide professional-grade content and insights to over 150 leagues, clubs, and teams, specifically targeting grassroots and youth levels.

This approach democratises access to sophisticated analytics that were traditionally reserved for elite sports, potentially driving greater engagement and development at lower tiers of competition.

Currently, SportsVisio’s technology is tailored for court-based sports like basketball and volleyball.

However, the new funding is marked for expanding into baseball and other sports, indicating a clear strategy for market diversification and growth.

The funds will also be directed towards enhancing sales and marketing initiatives to scale operations.

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