Sportsbet wins first round in court

Well renowned betting company Sportsbet has triumphed in court, securing a temporary injunction preventing Crownbet from changing its name to Sportingbet.

Crownbet put forward an application to change its name to Sportingbet in June, after Crown Resorts sold 62% of its stake in the business.

“Consumers will likely have difficulty in accurately distinguishing between the two names, and that may impact upon their ability to locate Sportsbet’s business, by entry of a URL into an internet browser, or in conducting searches for the purpose of reaching Sportsbet’s online portals,” the court hearing states.

A Sportsbet spokesperson said in a statement: “This decision demonstrates that the Court shares our concern regarding the likelihood that consumers will be misled into thinking services offered under a Sportingbet brand are connected or associated with Sportsbet.

“Sportsbet will continue to take all necessary action to protect its brand and prevent deception in the market, and will see the matter through to a final determination if necessary.”

It’s unclear if Crownbet will appeal the injunction and push forward to defend the name change.

“We are obviously disappointed and will examine the decision closely and consider all available options,” Crownbet said.