Sports marketing agency MATTA launches Sydney office

Award-winning creative sports marketing agency MATTA has opened an office in Sydney.

MATTA veteran Dulcie Davies has been appointed Marketing Director, Australia, and will lead the development of the business in the region.

Founded in 2015, MATTA has built its reputation as an agency offering brand strategy, brand building, creative campaigns and content for sports, fitness and wellbeing organisations and brands.

Dulcie Davies, MATTA Global Ltd, Marketing Director, Australia

The expansion into Australia allows MATTA to service its growing global client roster, which includes organisations such as tennis’ ATP and cricket’s ICC, as well as Movember from the wellbeing sector.

“Taking the business to Australia and the APAC market is a hugely exciting move for MATTA and I’m delighted that Dulcie will be carrying the torch,” enthused Tom Allwood, MATTA Global Ltd, Managing Director.

“Since joining MATTA in 2017 she’s been an integral part of the business, and I couldn’t be more excited for what’s to come.”

Meanwhile, Davies emphasised Australia’s unique position in the world’s sporting landscape ahead of the establishment of MATTA’s new hub, which she will be spearheading.

“Sport is woven into the fabric of Australian life,” Davies said.

“Being the global sporting hotspot that it is, we know there’s an opportunity for MATTA to bring its experience to the market, in particular its work within women’s sport; notably in football, cricket, rugby, netball, golf.

“My diary is already filling up, so we are off to a good start!”

MATTA has won numerous peer reviewed awards since its inception, including ‘Campaign of the Year 2023’ for its ‘Ashes, Two Ashes’ campaign for the English Cricket Board – which brought gender parity from a marketing perspective to the historic series – alongside gongs for its work around UEFA Women’s Euro 2022 and the Women’s Rugby World Cup 2023.

The announcement coincides with the ICC’s ‘Out of This World’ campaign for the ICC T20 Cricket World Cup 2024, co-hosted by the USA and West Indies. MATTA’s latest work with the ICC follows the tournament’s rebrand, which will run for the next four years across the men’s and women’s tournaments.

The expansion into Sydney is part of wider ambition within MATTA Global Ltd. to bring its purpose and services to new territories over the next few years.