Australian sports data and technology company, Interact Sport, which is owned by Sportradar, has renewed its partnership with the England and Wales Cricket Board (ECB), to continue delivering apps to increase fan engagement.

The multi-year deal will see Interact continue delivering the Play-Cricket Scorer app, which was launched in 2017, Play-Cricket Live app and Countdown cricket.

Each app will also complement existing ECB initiatives to further enhance matchday experiences through live-scoring, streaming and video-highlights access for club admins, players and fans.

The Play-Cricket Live app will also create fan engagement through instant, personalised content that can be customised based on club and league preferences, and allows fans to follow multiple games via the dashboard and in-play notifications.

Commenting on the partnership, ECB director of digital and data, Alison Crowe, said: “Our partnership with Sportradar enables us to deliver a quality experience to our recreational participants and fans through world class technology.”

“With an ever-increasing number of participants across England and Wales, we’re looking to inspire the next generation to share their passion,” she said.

InteractSport managing director, Sam Taylor, added: “Sportradar is committed to supporting the growth of cricket at all levels.”

“We believe the ongoing embedding of our digital solutions will enable the ECB to facilitate a closer connection with and relationship between recreational players.

“It will also add a new dimension to their engagement with the sport they love to play and watch,” he said.

Additionally, the Countdown Cricket app will be utilised to increase the entry-level participation, by enabling parents, teachers and junior coaches to organise and score countdown matches quickly and easily in a fun and interactive environment.

The announcement comes after the ECB agreed to a four-year partnership with Stats Perform.