HomeCricketECB Signs Four-Year Stats Perform Deal Extension

ECB Signs Four-Year Stats Perform Deal Extension


ECB Signs Four-Year Stats Perform Deal Extension

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he England and Wales Cricket Board (ECB) have announced a four-year partnership extension with sports data company, Stats Perform.

As part of the deal, Stats Perform will use its analysis and data tools to collect and distribute data for all England men’s and women’s international cricket matches, as well as the upcoming edition of The Hundred, and a number of other competitions.

Stats Perform will remain the official data partner of the ECB and will use its Opta data to create unique audience experiences for the ECB and its partners across all digital platforms.

Stats Perform chief rights officer, Alex Rice, said the deal adds to Stats Perform’s existing partnerships across international cricket including with Cricket Australia, New Zealand Cricket, Cricket West Indies, Cricket South Africa, and the ICC.

“We are delighted to renew terms with the ECB extending our partnership, meaning that we have been working together for over a decade,” Rice said.

“We are excited about extending the use of our professional analytics services to the ECB network of cricket coaches and players and hope it can play a small part in the continued development of cricket in England and Wales.

“We are looking forward to working with the ECB on their data syndication strategy and are delighted to have the opportunity to commercialise their data leveraging our advantage of the OPTA cricket brand and the trust that carries in the market,” he said.

ECB chief commercial officer, Tony Singh, said: “I’m really pleased to be continuing and expanding our partnership with Stats Perform.”

“Giving our media and technology partners the highest quality data helps bring matches to life for fans whenever they are as well as helping our coaching teams with their player analysis.

“We can now extend these benefits to the First Class Counties and The Hundred teams as well, ensuring they’re all equipped with the very best data to drive performance and engagement,” Singh said.

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