Sport: Tennis
Swisse Wellness Secures Naming Rights for Tennis Australia’s Hot Shots Program Alongside Maya Joint Ambassador Appointment
Tennis Australia has announced a commercial partnership that repositions its premier junior...
September 17, 2026
USTA Strategic Broadcast Overhaul Secures Global Rights Holder Control for US Open
The United States Tennis Association (USTA) has successfully transitioned its US Open host...
September 10, 2026
Wimbledon Implements Strict Influencer Crackdown for 2027 Following US Open Disruptions
Wimbledon has signalled a strategic shift in elite Grand Slam event management,...
September 7, 2026
US Open Expands Creator Credentials and Digital Strategy
The United States Tennis Association (USTA) is scaling its digital and commercial footprint...
August 25, 2026
FM Extends Commitment to Australian Golf Through 2028 Australian Open Partnership
Global commercial property insurer FM has reinforced its commercial footprint by signing as...
August 24, 2026
Craig Tiley Begins Tenure as USTA Chief Executive Officer in Orlando
Craig Tiley officially arrived in Orlando on Monday to commence his tenure as...
July 22, 2026
SPORTFIVE Announce Partnership with Australian Open to Expand European Fans
Hamburg-headquartered sports marketing agency SPORTFIVE has officially announced a partnership with Tennis Australia...
July 14, 2026
The Economics of Wimbledon 2026: How a Two-Week Tournament Built a Half-Billion-Pound Machine
In an analysis piece by Daniel Pereira, he shares how Wimbledon’s century-old strategy...
June 30, 2026
International Tennis Federation Formally Rebrands as ‘World Tennis’
The International Tennis Federation (ITF) has officially rebranded itself as World Tennis, a...
June 26, 2026
2026 Australian Open Delivers $722.32 Million Economic Growth for Victoria
The 2026 Australian Open has shattered domestic sports business benchmarks, generating a historic...
June 26, 2026
Tennis Australia Reloads Ash Barty Schools Challenge
Tennis Australia has officially re-launched the Ash Barty Schools Challenge for 2026, anchoring...
June 11, 2026
Tennis West Welcomes waterdrop® as Official Partner
Tennis West has announced an official partnership with international hydration brand waterdrop®, designating...
June 4, 2026
ATP Signs Global Multi-Year Partnership with Investment Firm EQT
The ATP has officially signed a multi-year partnership with leading global investment organisation...
June 4, 2026
Andrew Abdo Quits NRL in Shock Mid-Season Move to Head Tennis Australia
National Rugby League (NRL) CEO, Andrew Abdo, has announced his shock mid-season resignation...
May 25, 2026
Carlos Alcaraz Signed as Global Brand Ambassador for Ant International
Ant International has announced the appointment of Spanish tennis phenom Carlos Alcaraz as...
May 20, 2026
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