Sport: Soccer (Football)
Sydney FC and Under Armour Formalise Record 10-Year Apparel Partnership
Sydney FC has announced a three-year extension of its partnership with global athletic...
January 29, 2026
New Zealand Football and OFC Collaborate ahead of FIFA World Cup™ 2026
New Zealand Football and the Oceania Football Confederation (OFC) have announced a collaboration...
January 28, 2026
KPop Demon Hunters Star Audrey Nuna to Perform at AFC Women’s Asian Cup 2026™
The AFC Women’s Asian Cup Australia 2026™ has confirmed global pop phenomenon, Audrey...
January 28, 2026
MLS Enters Multi-Year Partnership with Polymarket
Soccer United Marketing (SUM), the commercial arm of Major League Soccer (MLS), has...
January 27, 2026
Melbourne Victory announces partnership with Zaparas Lawyers
Melbourne Victory has formalised a multi-year return to its partnership with Zaparas Lawyers,...
January 24, 2026
Adelaide United and Cara Announce Three-Year Community Partnership
Adelaide United has announced a three-year agreement with Cara, a leading South Australian...
January 21, 2026
Visa Named Official Global Supporter for AFC Asian Cup Cycle in Saudi Arabia
The Asian Football Confederation (AFC) has announced a landmark partnership with Visa, appointing...
January 21, 2026
Newcastle Jets Partners with Alpha Elite Gear
The Newcastle Jets have announced a partnership with Alpha Elite Gear, designating the...
January 20, 2026
Genius Sports Announce Partnership with New OFC Pro League
The Oceania Football Confederation (OFC) has formalised a strategic partnership with Genius Sports,...
January 19, 2026
Inter Miami Extends Lowe’s Partnership Into Infrastructure and Jersey Rights
Inter Miami CF has announced an expansion of its partnership with Lowe’s, elevating...
January 19, 2026
Fiji Airways Named Official Airline Partner of Inaugural OFC Pro League
The Oceania Football Confederation (OFC) has announced a multi-year partnership with Fiji Airways,...
January 16, 2026
FIFA Records Over 500 Million Ticket Requests for 2026 World Cup
FIFA has announced the conclusion of its Random Selection Draw ticket sales phase,...
January 16, 2026
Manchester City Monetises Academy IP with Global ‘CityCoach’ Launch
Manchester City has launched CityCoach, a scalable coaching education platform designed to distribute...
January 16, 2026
Football Australia Appoints Former Stan Boss Martin Kugeler as CEO
Football Australia has announced the appointment of Martin Kugeler as its new CEO,...
January 15, 2026
Agency Named Desire Launches with Senior Partnership Leaders Backing Specialisation Over Scale
At a time when sponsorship and partnership strategies are being stretched across sport,...
January 15, 2026
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