The AFC Women’s Asian Cup Australia 2026 has officially shattered all previous tournament benchmarks, with organisers confirming that more than a quarter of a million tickets have already been sold.
The achievement cements the event as the most successful edition in the history of the regional championship, significantly outpacing the total attendance of the 2010 tournament in China in just its opening ten matches.
The surge in interest is being driven by a “Matildas mania” that has shown no signs of slowing since the 2023 World Cup.
To date, 92,795 fans have attended the first ten fixtures across Perth, the Gold Coast, and Sydney. This early figure alone has eclipsed the previous all-time record of 59,910 spectators set across an entire tournament.
The commercial and cultural momentum has also translated to the small screen, with Australia’s opening two matches drawing a combined television audience of 2.68 million viewers on Network 10 and Paramount+.
Western Australia’s Minister for Tourism, Reece Whitby, emphasised that major sporting events of this scale help create local jobs and promote the region globally, citing the 44,000-strong crowd in Perth as a prime example.
In addition, Queensland Minister, Andrew Powell highlighted the Gold Coast’s role in proving the state is a premier destination for international sport.
Describing the fan response as extraordinary, chief operating officer of the organising committee, Sarah Walsh, said: “Surpassing a quarter of a million ticket sales so early in the competition demonstrates the remarkable support for women’s football and confirms the tournament is already exceeding expectations.”
All eyes are now fixed on a massive showdown scheduled for International Women’s Day, when the Matildas face the South Korea women’s national football team at Stadium Australia.
The fixture is on track to produce the largest crowd of the tournament so far. NSW Premier Chris Minns noted that Sydney is preparing for an “electric atmosphere” as fans scramble to secure the remaining tickets for what is expected to be a defining moment of the 2026 campaign.
AFC Women’s Asian Cup 2026: Milestone Data
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