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Noah Lyles: A Rising Star in Athletics and Brand Building

Noah Lyles is not just aiming for gold at the Paris Olympics; he...

August 6, 2024
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Brands in Paris: Examining the Olympics Product Placements

In a significant shift from tradition, the Paris 2024 Olympics have embraced unprecedented...

August 5, 2024
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Brands Race to Become the ‘Shoes of Athletes’ at the Olympics

There's a new sport making waves at the 2024 Paris Olympics, the brand...

August 5, 2024
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Breaking Barriers: Griffith University’s Investment in Female Athletes Draws Olympic Success

Back in 2022, when Queensland’s Griffith University unveiled the 'Women In Sport Strategic...

August 5, 2024
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Brisbane 2032 Organising Committee Announces Appointment of Francois-Xavier Bonnaillie as Chief Commercial Officer

The Brisbane 2032 Organising Committee has taken a significant step forward in...

August 4, 2024
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Nine’s Olympic Coverage Ratings Showcase the Impact of the Olympic Games

Nine’s broadcast of the Olympic Games Paris 2024 has captivated 14.8 million Australians...

August 1, 2024
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Year On Year Changes in Attitudes towards Women’s Sport – Presented By YouGov Sport

Ministry of Sport is proud to present insights each month, brought to you...

August 1, 2024
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Independent Review Probes Legacy Benefits From GC2018 Ahead of Brisbane 2032

An independent review conducted by Ernst and Young (EY) has revealed that...

July 31, 2024
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Record Olympic Viewership Highlights Global Appeal

The Paris 2024 Olympic Games have captured the attention of millions around...

July 30, 2024
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Brisbane 2032 Olympics Unveils Official Slogan in a Bid to Ignite Momentum

The official slogan for the Brisbane 2032 Olympics, "Shine Brightest, Together," has been...

July 30, 2024
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AE Live Group and Channel Nine Extend Partnership for 2024 Olympics and Paralympic Games

AE Live, a global leader in data and broadcast solutions, has announced the...

July 30, 2024
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Nike Debuts Australia’s Newest 3D Billboard in Strategic Partnership with QMS and Mindshare

In a landmark moment for digital outdoor advertising in Australia, Nike has become...

July 29, 2024
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Olympic Athlete Compensation Highlights Global Disparity

Olympic athletes are renowned as some of the world's most elite and recognisable...

July 29, 2024
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A Spotlight on the IOC’s Focus on Gender Parity Ahead of Historic 2024 Paris Olympics

The 2024 Paris Olympic Games mark a historic milestone in the quest for...

July 26, 2024
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Netflix Dominates: NFL Partnership and Strong Q2 Earnings Steal the Spotlight

Netflix continues to reign supreme in the streaming world, standing firm amidst a...

July 25, 2024

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