Sport: Motorsports

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Las Vegas Grand Prix generates $3.2 billion economic impact as F1 extends contract through 2037

Formula 1 has extended the Las Vegas Grand Prix contract through 2037, securing...

June 8, 2026
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Gucci Rebrands Alpine in Formula One Title Partnership from 2027

Italian luxury fashion house Gucci has signed a landmark multi-year agreement to become...

May 29, 2026
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Formula 1 and Hasbro Launch Announce Partnership

Formula 1 and toy and games industry leader Hasbro have announced a global...

May 21, 2026
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Red Bull Racing and Crocs Launch Apparel Collaboration Ahead of Canadian GP

Oracle Red Bull Racing has officially announced a licensing partnership with global footwear...

May 15, 2026
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Formula 1 and Sky Secure Landmark Multi-Year Broadcast Extension Through 2034

Formula 1 and Sky have announced a multi-year extension of their broadcasting partnership,...

May 7, 2026
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Formula 1 Names FanDuel as First Official Betting Operator in North America

Formula 1 has announced a multi-year partnership with FanDuel, marking the first time...

May 1, 2026
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Formula 1 Names Marsh as Official Risk and Insurance Brokering Partner

Formula 1® has today announced a multi-year partnership with Marsh, a global leader...

April 29, 2026
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Cadillac Formula 1® Team Appoints Excel Sports Management as Global Commercial Agency

The Cadillac Formula 1® Team has officially appointed Excel Sports Management as its...

April 27, 2026
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Supercars Records Historic Attendance at Inaugural Christchurch Super 440

Supercars has announced a record-breaking attendance of 65,806 for the inaugural ITM Christchurch...

April 21, 2026
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Rockstar Energy Announces Return to NASCAR with 23XI Racing Partnership

Rockstar Energy has officially announced its return to NASCAR through a high-profile partnership...

April 20, 2026
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James Warburton Steps Down as Supercars CEO in Mutual Split

Racing Australia Consolidated Enterprises Ltd (RACE) announced today, 2 April 2026, that James...

April 2, 2026
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Comiskey Mining Services Secures Naming Rights for 45th AORC Season

Motorsport Australia has announced a partnership with Comiskey Mining Services, naming the firm...

April 2, 2026
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Formula 1 and Allwyn Secure Long-Term Partnership Extension

Formula 1 and Allwyn League , a leading lottery-led entertainment provider, have announced...

March 27, 2026
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Formula 1 Joins Circular Bioeconomy Alliance Established by Majesty King Charles III

Formula 1 has announced its new status as an affiliate member of the...

March 26, 2026
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Formula 1 and British Council Expand Global STEM Education Initiative

Following a pilot year that reached over 150,000 young people, Formula 1 has...

March 25, 2026

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