Sport: Motorsports

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Supercars Introduces Membership Model to Drive Revenue and Fan Engagement

Supercars has introduced its 2025 paid membership program, marking a significant shift in...

February 12, 2025
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Atlassian Becomes Title Sponsor of Williams Racing

Atlassian, the Australian software company co-founded by Mike Cannon-Brookes, has entered a long-term...

February 12, 2025
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Supercars and Griffith University Launch SuperGEMS to Inspire Women in Motorsport and STEM Careers

In a strategic move to drive diversity in motorsport and STEM industries, Supercars...

February 7, 2025
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Louis Vuitton Partners with Formula 1 Australian Grand Prix 2025

In a landmark collaboration, Louis Vuitton has been announced as the Title Partner...

February 1, 2025
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Hamilton and Leclerc Team Up to Unveil Ferrari’s 2025 Race Suit

Ferrari’s 2025 season is shaping up to be a highly anticipated campaign, with...

January 29, 2025
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Timmy Trumpet and Sunset Bros to Headline 2025 Sydney 500 Off-Track Entertainment

Supercars has announced an addition to the 2025 Sydney 500, unveiling an 'electrifying...

January 23, 2025
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Century Batteries Announced as Title Sponsor for 2025 Ipswich Super 440

The highly anticipated return of Supercars to Queensland Raceway is one step closer...

January 22, 2025
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Did Mercedes Set the Standard for Farewelling an Iconic Athlete

Athletes leaving teams is often fraught with tension, uncertainty, and emotion. Yet Mercedes-AMG...

December 10, 2024
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McLaren and Allwyn Forge Strategic Partnership to Boost Commercial Reach

McLaren Racing has announced a multi-year sponsorship agreement with multinational lottery operator Allwyn,...

December 6, 2024
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Cadillac Set to Join Formula 1 as 11th Team in 2026

Cadillac, under General Motors (GM), is set to join Formula 1 in 2026...

November 26, 2024
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KitKat Joins Formula 1 as Official Chocolate Bar Partner

Formula 1 has announced KitKat as its official chocolate bar partner in a...

November 18, 2024
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Formula One’s 2024 Business Boom: Record Growth, Fan Engagement, and Sponsorship Success

Formula One has experienced unprecedented growth in 2024, solidifying its position as...

October 28, 2024
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Monster Energy Expands Sponsorship Footprint with Supercars Deal

Monster Energy has solidified its presence in Australian motorsport by signing a multi-year...

October 25, 2024
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Foxtel’s 2025 Content Slate Promises Innovation Amid Industry Shifts

Foxtel Group has unveiled its 2025 content slate, positioning itself to navigate the...

October 23, 2024
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Gold Coast 500 Celebrates 30 Years with Major Economic BOOST

The Boost Mobile Gold Coast 500 is set to return from 25-27 October...

October 22, 2024

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