Sky secures exclusive rights for ATP and WTA Tours until 2028

Sky, the prominent pay-TV giant, has inked groundbreaking agreements with both the ATP and WTA, securing exclusive broadcasting rights for more than 80 tennis events per year until 2028.

This five-year deal, set to commence in 2024, will position Sky as the exclusive broadcaster for over 4,000 tennis matches annually across the UK, Ireland, Italy, Germany, Austria and Switzerland. Additionally, Sky holds non-exclusive rights for the two tennis tours in Luxembourg, Liechtenstein and the South Tyrol/Alto Adige province of Italy.

The comprehensive coverage includes the prestigious WTA and ATP tour season-ending Finals, along with all coveted WTA and ATP 1000, 500 and 250-tier tournaments. Tennis enthusiasts can catch these broadcasts on linear Sky Sports television channels and via the over-the-top (OTT) streaming service NOW TV.

This marks a significant return of the broadcasting rights to Sky for the first time since 2019, with the ATP having been featured on the OTT streaming service Prime Video and the WTA broadcast on BT Sport, now rebranded as TNT Sport, in the intervening years.

“We are committed to bringing the two Tours together to elevate both male and female stars, and deliver world-class coverage of the 80 events across 48 weeks of the year; creating a brand-new home for tennis fans,” said Stephen van Rooyen, Sky UK & Ireland and Group Chief Executive and Sky Group Chief Commercial Officer.

Sky’s strategic investment in tennis has been on an upward trajectory, as evidenced by the previous agreement last December to broadcast the US Open Grand Slam for five years starting from 2023. While Wimbledon is televised by the BBC in the UK, Eurosport, the pan-European sports broadcaster owned by Warner Bros. Discovery, covers the other two Grand Slam events, the Australian Open and French Open.

Image credit: Chris Czermak