Pacers Sports & Entertainment Appoints Range Sports as Exclusive Partnerships Agency

Pacers Sports & Entertainment (PS&E) has selected Range Sports as its exclusive partnerships agency of record under a new multi-year agreement designed to accelerate commercial growth across its expansive sports and entertainment portfolio.

Range Sports will operate as an extension of PS&E’s global partnerships team, spearheading partnership strategy, lead generation, commercial development, and sales across the Indiana Pacers, Indiana Fever, Noblesville Boom, the Fieldhouse District, and the Fieldhouse Media Network.

The collaboration connects PS&E’s multi-platform ecosystem—which spans iconic basketball franchises, transformative real estate, and a sports retail media network—with Range Sports’ innovative marketing and representation framework.

Commenting on the collaboration, PS&E EVP and chief commercial officer, Joey Graziano, said: “What we’re building extends far beyond traditional team partnerships.”

“Our portfolio brings together our iconic basketball franchises, including the most valuable brand in women’s sports, transformative real estate development, and a first-of-its-kind global sports retail media network.

“Range has an unmatched breadth of capabilities across sports, media, entertainment and brand strategy, and we’re excited to leverage the full strength of their platform as we create the next generation of commercial partnerships and continue growing our business,” Graziano said. 

Expressing his enthusiasm about the partnership, co-president of Range Sports, Greg Luckman, added: “What this organization is building — across the Pacers, the Fever, the Fieldhouse District, and the new Media Network — is genuinely unlike anything else in sports.”

“Alongside PS&E, we are proving that the next generation of transformative commercial partnerships will be built with premium assets at the intersection of culture, technology and live.

“This is exactly the kind of long-term, innovative partnership Range Sports was built for, and we couldn’t be more excited for the future together,” Luckman added.

Range Sports, a division of Range Media Partners, brings extensive industry expertise, particularly in women’s sports and cross-platform entertainment.The firm previously represented the Fever in securing expanded media distribution opportunities and maintains a robust client roster that includes prominent WNBA players and elite athletes like Ilona Maher and Gabby Thomas, alongside major properties such as Gotham FC, LOVB, and Athlos.

Furthermore, Range’s experiential marketing division, Superfly, is already collaborating with PS&E to design an immersive live fan experience within the new Indiana Fever Sports Performance Center currently under construction.

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