Shell V-Power Racing Team lands the perfect sponsor
One of the premier teams in the Virgin Australia Supercars Championship, Shell V-Power Racing Team, has secured a multi-year sponsorship agreement with Coles Express.
Coles Express is one of Australia’s leading fuel and convenience retailers more than 700 sites around Australia.
Coles Express Director, Alister Jordan is proud to have signed on as the newest sponsor of Australia’s most historic professional motor racing crew, the Shell V-Power Racing Team.
“The Shell V-Power Racing Team won the Teams’ Championship for the first time last year, and 2018 has been another strong year,” he said.
“Coles Express is excited to be on board with such an iconic name in Australian motorsport and we hope that our sponsorship will help the team in their pursuit of future success.”
Shell fuel and oil products are sold to over two million customers every week and are also the proud and exclusive retailer of Shell’s premium V-Power 98 octane fuel.
Shell V-Power Racing Team Managing Director, Ryan Story, said that bringing Coles Express onboard as a sponsor of the team made perfect sense.
“As one of the most recognised brands in fuel retailing around Australia, and a brand that is the exclusive retailer of our major partner Shell V-Power, Coles Express is a natural fit into our sponsor group,” he said.
“We’ve spent a lot of time working with Coles Express on branding and promotional activity through our partnership with Shell and Viva Energy, so to make that official is a source of pride for the team, and opens us up to many other opportunities as well.”