Rugby Australia And Fanatics Launch The Wallaby Shop

Rugby Australia and Fanatics, a well-known global digital sports platform, have announced an exclusive partnership aimed at launching and operating the official Rugby Australia online store. With the newly established Wallaby Shop now live, fans worldwide can browse through a wide array of officially licensed Wallabies and Wallaroos products, along with Super Rugby merchandise including jerseys, training gear, headwear, fan apparel, and accessories.

The partnership, set to last through the 2025 Women’s Rugby World Cup, as well as the Australia-hosted 2025 British & Irish Lions tour and 2027 Rugby World Cup, ensures that supporters of the Wallabies and Wallaroos globally can exhibit their passion and pride during these significant sporting events. Built on Fanatics’ cutting-edge Cloud Commerce Platform, the revamped online Rugby Australia Store promises rugby enthusiasts a quality shopping experience, whether they are browsing through their laptops or mobile devices. It boasts high-resolution product displays, seamless checkout processes, and swift access to the latest product offerings. This collaboration leverages Fanatics’ extensive involvement in international rugby, having partnerships with England Rugby, Six Nations Rugby, and the British & Irish Lions.

It also signifies another feat for Fanatics’ expanding Australian team, stationed at its Melbourne headquarters, and adds to its list of Australian partners, which includes the AFL, Essendon Football Club, and sports retailer Rebel Sport.

Fanatics, with a vast network of over 900 major sporting organisations globally, continues to fortify its presence in the sports merchandise landscape, ensuring fans across various sports can access high-quality products to showcase their allegiances proudly.

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