Rolex Expands Golf Legacy, Becoming Major Partner of PGA Australia

The PGA of Australia has announced Rolex as its new Major Partner, positioning the luxury watchmaker as a Major Partner across its premier events and tours. Rolex will also serve as the Official Timekeeper for the BMW Australian PGA Championship, which is set to take place from November 21-24, 2024, at Royal Queensland, Brisbane.

This partnership marks a significant collaboration between two prestigious organizations with longstanding ties to the world of golf. Rolex, a name synonymous with precision and luxury, will also become a major partner of both the Challenger PGA Tour of Australasia and the WPGA Tour of Australasia. PGA of Australia CEO Gavin Kirkman highlighted Rolex’s deep ties to golf, stating, “Rolex shares our dedication to enhancing the game for future generations.”

Rolex’s presence in Australian golf is well-established, with support for local champions like Adam Scott and Jason Day. This partnership represents an opportunity for Rolex to deepen its ties to Australian golf, which boasts a community of over 3.5 million active players and a rich heritage of world-class golf courses.

As the Official Timekeeper, Rolex’s iconic clock will be featured at Royal Queensland’s first tee during the BMW Australian PGA Championship.

Rolex’s affiliation with golf has spanned over 60 years, and this partnership continues its legacy of supporting the sport at every level, from amateur competitions to professional tours and world-renowned major championships.

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