Collingwood Reveals La Trobe Financial Partnership to Include AFLW Sponsorship

Collingwood has extended its partnership with La Trobe Financial, announcing that the financial services firm is expanding its support to become an official AFLW Major Partner ahead of the club’s opening home game of the 2026 season.

Operating as a Premier Partner of the club’s AFL program for nearly two decades, La Trobe Financial’s branding will now feature across all football codes, with its logo appearing on the sleeves of all off-field AFLW apparel, venue signage, and digital assets.

Commenting on the partnership extension, Collingwood CEO, Craig Kelly, said: “For almost two decades, La Trobe Financial has been an important partner of Collingwood and we are thrilled to see them now represented across all our football programs.”

“Their long-standing commitment to our Club has played a significant role in supporting our athletes, Members and wider community.

“With the ongoing collaboration with Chris and the whole team at La Trobe Financial, we look forward to elevating this partnership and bringing our communities together through AFLW,” Kelly said. 

Echoing these commercial and community-focused sentiments, and noting the strategic growth of women’s sport, La Trobe Financial CEO, Chris Andrews, added:  “Our partnership with Collingwood has been founded on a shared commitment to community and bringing people together.”

“Extending that partnership to the AFLW is a natural next step.

“We’re proud to support a competition that continues to grow in strength, influence and impact and to partner with an organisation that shares our commitment to inclusion, leadership and community connection,” Andrews stated.

As part of the multi-program partnership, La Trobe Financial is also offering a commercial incentive for club members through its 12 Month Investment Account, providing new and existing investors with an effective 0.25 percent higher rate of return on investments of $10,000 or more.

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