Region: North America
Peloton Prevails in Shareholder Lawsuit Over Financial Forecasts
Peloton, the renowned fitness equipment company, is experiencing a notable turnaround marked by...
October 3, 2024
The Strategic Value of Athlete Sponsorship for Brands
In the competitive realm of sports marketing, athlete sponsorship has emerged as a...
October 3, 2024
ICC Utilising AI Tool for Safer Social Media Ahead of Women’s T20 World Cup
As the ICC Women’s T20 World Cup 2024 approaches, the International Cricket Council...
October 3, 2024
Decline in WNBA Playoffs Viewership Since Caitlin Clark’s Elimination
The WNBA playoffs have seen a decline in viewership since star player Caitlin...
October 2, 2024
LIV Golf Appoints Ilana Finley as Chief Communications Officer
LIV Golf has announced the appointment of Ilana Finley as its new Chief...
October 1, 2024
Cricket Legends Unite in New International Masters League
The cricketing world is abuzz with the announcement of the International Masters League...
October 1, 2024
Women’s Premier League Secures Largest Deal in Women’s Domestic Football History
Barclays has renewed its title sponsorship of the Women’s Super League (WSL) and...
October 1, 2024
Fan Advisory Board Plays Key Role in Chelsea FC’s New Fan Engagement Strategy
Chelsea Football Club has unveiled its 2024/25 Fan Engagement Plan, reinforcing its commitment...
October 1, 2024
EA Sports FC 25 Revolutionises Brand Partnerships and Integration in Sports Video Games
For many years, EA Sports has been at the forefront of innovation in...
September 30, 2024
Report Reveals Alarming Financial Instability and Losses Across English Premiership Rugby
An independent financial report has revealed alarming findings about the financial state of...
September 30, 2024
UFC Settles Fighter Class Action for $375 Million
The Ultimate Fighting Championship (UFC) has agreed to a landmark settlement amounting to...
September 27, 2024
Australian Open Secures Three-Year Sponsorship with Life Science Company
EZZ Life Science Holdings Limited has announced a significant partnership with Tennis Australia,...
September 27, 2024
Includ3d: A New Approach to Crypto Sponsorship in Sports
Chiliz Group, a leading blockchain platform in the sports industry, has launched Includ3d,...
September 26, 2024
NFL TV Ratings Surge to Nine-Year High
The NFL has recorded its highest television ratings in nine years, averaging 18.6...
September 26, 2024
EA Sports Launches New App Blending Live Sports with Social Networking
Electronic Arts (EA) has announced the upcoming launch of its EA Sports App,...
September 24, 2024
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.