Region: North America
PlayHQ Expands into North America with Rugby Canada Partnership
Rugby Canada has announced a partnership with PlayHQ, the global competition management leader,...
February 23, 2026
Topgolf Appoints David McKillips as CEO
Topgolf International, LLC, the global leader in modern golf entertainment, has announced the...
February 23, 2026
Mountain Dew Baja Blast Named Official MLB Soft Drink in Multi-Year Deal
PepsiCo has announced that Mountain Dew® Baja Blast® will become the Official Soft...
February 20, 2026
Citizens Private Bank Unlocks Elite Sports Ownership via Harbinger Sports Partners
Citizens Private Bank has announced a move to provide its high-net-worth clients with...
February 20, 2026
FanDuel Sports Network to Cease Operations in April 2026
The regional sports network (RSN) landscape is facing its final whistle as FanDuel...
February 18, 2026
University of Toledo Pioneers NCAA Division I Youth Sports Model with Rocket Leagues
The University of Toledo Athletic Department has launched Rocket Youth Sports Leagues (RYSL),...
February 16, 2026
Canadian Soccer Business Rebrands as CSME to Drive Integrated Media Strategy
Canadian Soccer Business (CSB) has officially rebranded as Canadian Soccer Media & Entertainment...
February 13, 2026
Repole and Brady’s NoBull Hits $1B Valuation
NoBull, the performance apparel brand majority-owned by beverage tycoon Mike Repole and NFL...
February 12, 2026
SEGA Plugs into L.A. LIVE as Official Partner for Fan Engagement
SEGA of America has announced a landmark partnership with L.A. LIVE, establishing the...
February 11, 2026
Former Olympic Leader, Luke Pellegrini, Launches Downunder Advantage for Brisbane 2032
Olympic operations specialist Luke Pellegrini has announced the launch of Downunder Advantage, a...
February 11, 2026
Under Armour and DICK’S Sporting Goods Commit $1 Million to Girls Flag Football
Under Armour and The DICK’S Sporting Goods Foundation have announced a combined USD1...
February 10, 2026
Super Bowl LX Delivers $500 Million Economic Surge as Seattle Secures Championship
The NFL has once again demonstrated its unparalleled commercial dominance, with Super Bowl...
February 9, 2026
NFL to Make History as 49ers and Rams Clash at the MCG in 2026
The National Football League (NFL) has announced the matchup for its historic first-ever...
February 6, 2026
LA Kings and Ontario Reign Announce Partnership with Vet Tix
The LA Kings (NHL) and Ontario Reign (AHL) have announced a multi-year partnership...
February 5, 2026
Unrivaled Basketball Smashes Attendance Records in Philadelphia
Unrivaled, the professional 3x3 women’s basketball league, has silenced financial skeptics by setting...
February 2, 2026
It's free to join the team!
Join the most engaged community in the Sports Business World.
Get all the latest news, insights, data, education and event updates.