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Thorne Secures Multi-Year Partnership with Unrivaled

Unrivaled presented by Samsung Galaxy, the professional women’s basketball organisation, has announced a...

December 16, 2025
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John Cena Farewell Event Delivers Highest-Grossing Arena Gate in WWE History

WWE achieved a historic result with John Cena’s farewell event held at the...

December 16, 2025
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NY Jets Back Largest Collegiate Women’s Flag League With $1M

The NY Jets and the Betty Wold Johnson Foundation have committed a USD1...

December 8, 2025
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FloSports Launches Two FAST Channels on Prime Video and Fubo

FloSports has launched a two new FAST (Free Ad-Supported Streaming TV) channels: FloRacing...

December 8, 2025
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National Storage Secures Partnership with Los Angeles Rams

National Storage has confirmed a commercial activation, signing on as the first Australian...

December 5, 2025
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NFL Finalises Segmentation Strategy, Securing PayPal as Inaugural Peer-to-Peer Partner

The National Football League (NFL) is reportedly close to finalising a deal with...

December 4, 2025
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Billionaire Michele Kang Commits $55 Million to Research and Youth Development in Women’s Football

Michele Kang, A billionaire sports organisation owner, has formalised one of the largest private...

December 3, 2025
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WNBA Proposal Sees Guaranteed $1M Base Salary and $5M Cap

The Women’s National Basketball Association (WNBA) has escalated its collective bargaining efforts, putting...

December 2, 2025
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Intuit Becomes LA28 Founding Partner in Financial Management

Intuit Inc., the global financial technology platform behind TurboTax and QuickBooks, has announced...

November 25, 2025
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YES Network and Camb.ai to Collaborate on AI Localisation Infrastructure

YES Network, the regional sports broadcaster for the MLB’s New York Yankees and...

November 20, 2025
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PEPSI® Debuts DRIPS Beverage Partnership at Las Vegas Grand Prix 2025

PEPSI® is making its official debut at the Formula 1® Heineken Las Vegas...

November 19, 2025
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NBA and Nike Launch 2025–26 City Edition Collection

The NBA and Nike have officially unveiled the 2025–26 City Edition collection, marking...

November 12, 2025
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PENN Entertainment and ESPN to End U.S. Sports Betting Partnership

PENN Entertainment and ESPN have confirmed the early termination of their exclusive U.S....

November 10, 2025
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USAA Named Title Sponsor for HYROX Dallas 2025

USAA has been announced as the title sponsor for the HYROX Dallas competition,...

November 4, 2025
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Fox Sports Bets Long-Term on Tom Brady’s Studio for Content Diversification

Fox Sports has announced its investment in Shadow Lion, the entertainment and marketing...

October 31, 2025

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