Region: Europe
Youri and Sacha Djorkaeff Invest in the French SailGP Franchise
DS Automobiles SailGP Team France has formalised announced an expansion of its ownership...
January 22, 2026
Selkirk Sport Secures $30 Million Investment to Fuel Global Pickleball Expansion
Selkirk Sport, the premier manufacturer of pickleball equipment, has formalised its first outside...
January 21, 2026
McLaren Racing Announce Landmard Partnership with PUMA
McLaren Racing has announced a multi-year global partnership with sportswear giant PUMA, designating...
January 21, 2026
Visa Named Official Global Supporter for AFC Asian Cup Cycle in Saudi Arabia
The Asian Football Confederation (AFC) has announced a landmark partnership with Visa, appointing...
January 21, 2026
Bryson DeChambeau Annouunce Endorsement with Kalshi
Bryson DeChambeau has formalised a ground-breaking endorsement deal with Kalshi, becoming the first...
January 19, 2026
PSG and WWE Announce Partnership to Boost London Market
Paris Saint-Germain (PSG) has announced a high-profile partnership with WWE, launching a multi-layered...
January 19, 2026
FIFA Records Over 500 Million Ticket Requests for 2026 World Cup
FIFA has announced the conclusion of its Random Selection Draw ticket sales phase,...
January 16, 2026
Manchester City Monetises Academy IP with Global ‘CityCoach’ Launch
Manchester City has launched CityCoach, a scalable coaching education platform designed to distribute...
January 16, 2026
AFL and Prime Video Launch Global Docuseries ‘Final Siren: Inside the AFL’
The AFL and Prime Video have released a landmark global media partnership, announcing...
January 15, 2026
Andrew Liveris AO Appointed Chair of American Australian Association
The American Australian Association (AAA) has announced a leadership transition, appointing globally recognisable...
January 15, 2026
NBA Viewership Surges 18% Under New Broadcast Rights
The NBA has reported an 18% increase in domestic viewership compared to the...
January 14, 2026
Fanatics and OBB Media Launch ‘Fanatics Studios’ in Global Entertainment Push
Fanatics has announced a partnership with Los Angeles-based OBB Media to launch Fanatics...
January 14, 2026
PGA TOUR and Viking Announce Multi-Year Marketing Partnership
The PGA TOUR and Viking have formalised a landmark multi-year marketing partnership, designating...
January 13, 2026
Brooks Koepka Reinstated to PGA Tour Under New Elite Returning Member Program
The PGA Tour has formalised a new pathway for golf’s most decorated stars...
January 13, 2026
NASCAR Abandons Elimination Format for Return of ‘The Chase’ in 2026
NASCAR has announced an overhaul of its championship structure, confirming that the sport...
January 13, 2026
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