Region: Europe
NFL to Host First Regular-Season Game in Ireland in 2025
The National Football League (NFL) has announced a landmark move in its international...
February 11, 2025
Super Bowl Advertising Rates Reach Record Highs in 2025
The 2025 Super Bowl has witnessed a significant uplift in advertising investment, with...
February 11, 2025
UFC 312 Sets New Australian Indoor Arena Revenue Record in Sydney
UFC 312 in Sydney has set a new benchmark for indoor sports events...
February 10, 2025
MCC and MCC Foundation Launch Global Refugee Cricket Fund to Support Displaced Players
The Marylebone Cricket Club (MCC) and MCC Foundation have launched the Global Refugee...
February 2, 2025
Louis Vuitton Partners with Formula 1 Australian Grand Prix 2025
In a landmark collaboration, Louis Vuitton has been announced as the Title Partner...
February 1, 2025
Rugby World Cup 2027: Seven Host Cities Confirmed across Australia
Australia has officially announced the seven host cities for the Men’s Rugby World...
January 31, 2025
Meta Seeks Sports Partnerships Manager to Enhance Industry Collaborations
Meta is actively recruiting for a Sports Partnerships Manager, a role pivotal to...
January 30, 2025
ICC CEO Geoff Allardice to Step Down After 13-Year Tenure
Geoff Allardice, the Chief Executive Officer of the International Cricket Council (ICC), has...
January 29, 2025
NFL’s International Flag Football Championship Returns to Pro Bowl Games
The National Football League (NFL) is set to host the International NFL Flag...
January 29, 2025
Hamilton and Leclerc Team Up to Unveil Ferrari’s 2025 Race Suit
Ferrari’s 2025 season is shaping up to be a highly anticipated campaign, with...
January 29, 2025
Cameron Brink and Optimum Nutrition Forge Strategic Partnership for Branding Success
Cameron Brink, the rising WNBA star and second overall draft pick, is...
January 29, 2025
Peyton Manning Expands Endorsement Portfolio with Strategic U.S. Bank Partnership
NFL legend, Peyton Manning, has long been recognised as a master of strategy...
January 29, 2025
Glasgow 2026 Announces Board of Directors to Lead the Commonwealth Games
The Glasgow 2026 Organising Company has unveiled its Board of Directors, a diverse...
January 23, 2025
Revolutionising Sponsorship Management: PlayMaker Launches
The world of sports sponsorship has entered a new era with the launch...
January 16, 2025
Tennis Australia and Infosys Launch Beyond Tennis: AI-Driven Tennis for the Next Generation
Tennis Australia has unveiled Beyond Tennis powered by Infosys, an innovative gaming app...
January 16, 2025
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