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WTA Signs Sponsorship with Mercedes-Benz

The WTA and Mercedes-Benz have announced a new, long-term partnership in what is...

December 12, 2025
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APEX Targets €300 Million Fund to Capitalise on Underserved European Sports Assets

APEX, the sports-focused investment firm based in Portugal, is launching a high-growth private...

December 11, 2025
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Australian All Abilities Championship Becomes First IGF Counting Event Under New Rules

Golf Australia and the International Golf Federation (IGF) have announced a major milestone...

December 11, 2025
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FIBA and NBA Target October 2027 Launch for New European Basketball League

The International Basketball Federation (FIBA) and the NBA are targeting an October 2027...

December 11, 2025
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EA Sports Unveils Major Football League Partners for $1 Million 2026 FC Pro Circuit

Electronic Arts (EA), through its EA Sports division, has confirmed the slate of...

December 10, 2025
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Brand USA Launches New Digital Hub to Capitalise on World Cup Tourism Opportunity

In a strategic initiative ahead of the 2026 FIFA World Cup, Brand USA,...

December 10, 2025
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Audi F1 Team Secures Paulaner Brewery as Official Supplier

The future Audi F1 Team has announced a long-term partnership with Paulaner Brewery,...

December 9, 2025
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Wrexham AFC Secures Apollo Sports Capital as Minority Investor

Wrexham AFC has secured a strategic minority investment from Apollo Sports Capital (ASC),...

December 9, 2025
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FIFA Adopts Super Bowl Model for 2026 Final Halftime Show

FIFA president, Gianni Infantino has confirmed a major shift in the commercial and...

December 7, 2025
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LA28 Olympics Surpasses $2 Billion Sponsorship Target

The 2028 Los Angeles Olympic and Paralympic Games (LA28) have secured a commercial...

December 5, 2025
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FIFA and LEGO Group Ink Announce Partnership

FIFA has announced a commercial collaboration with the LEGO Group ahead of the...

December 4, 2025
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PIF Acquires 93% of Electronic Arts in Major $55 Billion Gaming Takeover

The Public Investment Fund (PIF) of Saudi Arabia is poised to acquire an...

December 4, 2025
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LALIGA Budget Approved with 85% Club Support

LALIGA has reinforced its financial governance following the formal approval of its consolidated...

December 4, 2025
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LALIGA Secures €6.135 Billion Domestic Rights, Achieving 9% Uplift Despite Global Market Contraction

LALIGA has successfully closed its domestic audiovisual rights tender for the five-year 2027/28–2031/32...

December 4, 2025
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Believe. Belong. Become – Brisbane 2032

The Brisbane 2032 Organising Committee has unveiled its official Games Vision“Believe. Belong. Become....

December 4, 2025

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