MotoGP Group Appoints CAA Sports as Exclusive Global Commercial Agency

The MotoGP Group has officially appointed CAA Sports, a prominent division of entertainment and sports agency Creative Artists Agency, as its exclusive global agency.

This partnership is structured to accelerate the international evolution of the motorcycle championship’s commercial programme and unlock new sponsorship opportunities worldwide. The partnership will immediately capitalise on MotoGP’s substantial international footprint, targeting untapped product categories and major corporate investments across global territories.

The collaboration builds upon a well-established and high-performing sponsorship ecosystem that currently services a massive global audience network. MotoGP commands an engaged fanbase exceeding 650 million individuals and executes a premium racing calendar spanning essential international commercial markets. CAA Sports will leverage its comprehensive network of global brand relationships, corporate advisory expertise, and property sales capability to drive direct demand for integrated rights sponsorship packages.

By inserting CAA Sports into its operations, MotoGP aims to enhance global brand exposure and rapidly scale its revenue-generating assets. The elite agency will operate alongside internal management to secure high-value partnerships across a calendar that features prominent global races in major territories. This commercial expansion is designed to turn stable team grids, manufacturer commitment, and growing consumer interest into long-term commercial assets.

Commenting on the partnership, MotoGP Group CEO, Carmelo Ezpeleta, said: “This partnership marks a key step in delivering our commercial strategy – building on the strength of what we have already created and taking it to the next level.”

“MotoGP already offers partners a powerful global platform, and with CAA – the best in the business – we are in a strong position to unlock even greater value, attract new categories, and deepen our relationships with brands worldwide,” Ezpeleta said.

Emphasising the significant market potential and commercial pathways offered by the motorsport property, CAA Sports managing director and president, Paul Danforth, added: “MotoGP is a premium global sports platform with a loyal and highly engaged fanbase.”

“The championship’s rapidly growing international profile offers brands a unique opportunity to connect with audiences through world-class competition, premium events and year-round content.

“We are excited to work alongside the MotoGP team to help accelerate the next phase of its commercial growth,” Danforth added.

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