Region: America
Deloitte Forecast: Global Women’s Elite Sports Revenue to Hit US$3 Billion in 2026
Deloitte Global has released a definitive forecast predicting that total revenues in women’s...
April 10, 2026
American Express Named Official Payments Partner of the NFL
The National Football League (NFL) and American Express have announced a multi-year global...
April 6, 2026
TikTok Partners with Cameo to Unlock New Monetization Opportunities for Creators
TikTok and Cameo has announced a landmark partnership that fully integrates the celebrity...
April 6, 2026
Publicis Groupe Acquires 160over90 in Major Sports Marketing Expansion
Publicis Groupe has announced the acquisition of 160over90, the sports and culture-focused creative...
April 6, 2026
Jack Baric to Direct ‘More Than a Dream’ Chronicling Croatia’s 1992 Olympic Miracle
Emmy Award–winning filmmaker Jack Baric has officially announced the production of his latest...
April 2, 2026
Foxtel Business Secures Exclusive beIN Sports Partnership for Licensed Venues
Foxtel Business has announced an exclusive distribution partnership with beIN Sports on 27...
April 1, 2026
NFL and TMRW Sports Launch Professional Flag Football League with Elite Investor Pool
The NFL has announced a partnership with TMRW Sports to develop and operate...
April 1, 2026
IOC Announces New Sex-Based Eligibility Policy for LA28 Olympics
The International Olympic Committee (IOC) has officially introduced a landmark Policy on the...
March 27, 2026
Formula 1 and Allwyn Secure Long-Term Partnership Extension
Formula 1 and Allwyn League , a leading lottery-led entertainment provider, have announced...
March 27, 2026
Savannah Bananas and Creator Sports Network Ink Standalone Creator Rights Deal
The Savannah Bananas have formalised a partnership with Creator Sports Network (CSN), establishing...
March 27, 2026
Formula 1 Joins Circular Bioeconomy Alliance Established by Majesty King Charles III
Formula 1 has announced its new status as an affiliate member of the...
March 26, 2026
LA28 Unveils “Superbloom” Visual Identity for 2028 Olympic and Paralympic Games
The LA28 Organising Committee has officially introduced the "Look of the Games," a...
March 25, 2026
Oklahoma City Thunder and Continental Resources Announce 15-Year Naming Rights Deal
The Oklahoma City Thunder and Continental Resources have jointly announced a landmark 15-year...
March 25, 2026
AbbVie Steps Up as Official Pharmaceutical Partner of MLB
AbbVie has announced league-wide partnership with Major League Baseball (MLB), officially becoming the...
March 25, 2026
Adidas Returns The Trefoil to The Fifa World Cup™ for The First Time in 36 Years
Adidas has officially launched the away kits for its 25 partner federations, including...
March 24, 2026
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