Region: America
Key Fan Engagement Insights from the 2024 AT&T Innovation Exchange
The 2024 AT&T Innovation Exchange brought together over 150 industry leaders in Las...
September 4, 2024
QUT Launches FutureSport 360 Masterclass, Shaping the Next Generation of Leaders in Sport
As the sports industry continues to evolve rapidly, the need for future-focused education...
September 4, 2024
Ligue 1 Launches Streaming Service, Ligue 1 Pass, Amid UK Broadcast Blackout
Ligue 1, the premier French football league, has introduced the "Ligue 1 Pass"...
September 2, 2024
Women’s Elite Rugby Reveals Three Expansion Cities for Inaugural Season Expansion
Women's Elite Rugby (WER) has officially announced the addition of three new teams...
September 2, 2024
Washington Commanders Unveil Stadium Naming Deal with Major Sponsor
The Washington Commanders have secured an eight-year naming rights deal with Northwest Federal...
September 2, 2024
NWSL’s New Reality Show “The Offseason” Takes You Inside Players’ Lives Off the Pitch
The National Women’s Soccer League (NWSL) is taking a groundbreaking step into the...
August 29, 2024
Cristiano Ronaldo’s Launches YouTube Channel and Breaks Records
The power of digital platforms in modern sports marketing is still underestimated. Cristiano...
August 29, 2024
NFL Stars Travis and Jason Kelce Secure $100M Podcast Deal
d New Heights quickly acquire 1.5 million followers in the show’s first five months,...
August 29, 2024
Analysis: Business Opportunities in NFL’s Private Equity Decision
The NFL’s decision to allow private equity firms to invest in its franchises...
August 28, 2024
NFL Owners Vote to Allow Private Equity, Reshaping Franchise Ownership Rules
In a historic move, NFL owners have voted to allow private equity firms...
August 28, 2024
2024 US Open Fan Week Sets New Attendance Record
The 2024 US Open has set new attendance records before the main draw...
August 27, 2024
Bumble Becomes First Dating App Partner for WNBA Club, NY Liberty
Bumble, the women-first social networking app, is doubling down on its commitment to...
August 27, 2024
Nike Partners with LEGO for New Innovative Sportswear Collection
In a bold and innovative move, Nike has announced an exciting partnership with...
August 26, 2024
ATP Tour Achieves Record Sponsorship Growth in 2024
The ATP Tour has announced a landmark achievement in 2024, reporting a 50%...
August 26, 2024
World Athletics Extends Partnership with Nielsen to Strengthen Fan Engagement
World Athletics has renewed its partnership with Nielsen, continuing their collaboration to leverage...
August 26, 2024
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