Bumble Becomes First Dating App Partner for WNBA Club, NY Liberty

Bumble, the women-first social networking app, is doubling down on its commitment to the sports industry by expanding its partnership with the New York Liberty. The WNBA team, currently in the midst of a strong playoff push, will continue to work alongside Bumble to elevate women’s sports on and off the court.

As part of this collaboration, Bumble will serve as presenting sponsor of a Liberty home game during round one of the playoffs, taking over Barclays Center with a unique activation, hosting a singles event where Liberty fans can meet and connect while cheering on their favourite team.The partnership also includes social media content featuring dating advice and Bumble profile tips from Liberty players and the Liberty mascot, as well as the opportunity for a fan to win a VIP date night experience at a WNBA game.

 

 

 

 

 

 

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Bumble’s commitment to women’s sports isn’t new. The platform has been a vocal supporter of women in various industries and has leveraged its brand to champion female athletes. This extended partnership with the Liberty is a continuation of that strategy, aligning Bumble’s values with the growing influence of women’s sports.

Keia Clarke, Chief Executive Officer, for New York Liberty states “As the landscape of women’s sports evolves, we remain committed to partnering with value-aligned companies that understand the impact of women’s sports. We are thrilled to partner with Bumble to provide unique opportunities for our fans and the New York community.”

As the New York Liberty continue to make strides on the court and inspire fans with their dynamic performances, Bumble’s expanded partnership highlights a mutual commitment to empowerment and community. By supporting the Liberty, Bumble not only champions female athletes but also sets a new benchmark for impactful collaborations in women’s sports, driving both engagement and inclusivity.

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