Events 1 min read

2024 US Open Fan Week Sets New Attendance Record

Written by MOS Editorial Team

Published on 27 August 2024

The 2024 US Open has set new attendance records before the main draw even began, with 216,029 fans attending the first seven days of US Open Fan Week at the USTA Billie Jean King National Tennis Center, a 37% increase on 2023. This marks a significant increase from previous years and reflects the growing appeal of tennis as both a sport and an entertainment experience.

US Open Fan Week featured free access to several key events, including qualifying rounds and player practice sessions, while off the court they received unique giveaways, including Marvel comic books and Wilson racquets. Digital engagement also soared with over two million devices accessing USOpen.org. Strategic partnerships, like the Tennis Storm Fortnite game, which drew 3.5 million players, and the Fan Access Pass, which generated nearly 205,000 registration, highlighted the commercial value of integrating brands into major sports events.

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