QUT Launches FutureSport 360 Masterclass, Shaping the Next Generation of Leaders in Sport

As the sports industry continues to evolve rapidly, the need for future-focused education has never been greater. Recognizing this demand, Queensland University of Technology (QUT) has launched the FutureSport 360 Masterclass, an innovative 10-week online course designed to equip current and aspiring sports professionals with the skills and knowledge necessary to navigate the complexities of the ever-changing sports industry.

The course is led by Professor Sarah Kelly, a renowned expert in sports business and the Head of the QUT Graduate School of Business. Professor Kelly is widely recognised for her work on esports health impacts, sports integrity, mega-event legacy, and the commercialisation of women’s sports..

Covering an interdisciplinary range of topics essential for success and leadership in the sector, the course includes key learnings such as sports diplomacy, sports law, business strategy, sustainability, and sports technology. It also emphasizes the development of critical soft skills and governance practices required to excel in a highly competitive and scrutinized industry.

Key Learnings Include:

• Governance, structure, and the economic and social impact of the sports sector.
• Marketing, innovation, and sustainability in the business of sport.
• Insights on risk management, integrity, and sports law.
• Exploration of human rights and ethics in the sports industry.
• Leading inclusive and high-performing teams.
• Using sports analytics and technology to enhance performance strategies.
• Planning and evaluating sports legacy projects.
• Building confidence and leadership skills for the sports sector.

“FutureSport 360 is a unique program that brings together the latest research insights and practical applications across various facets of sports management,” says Professor Kelly. “We aim to future-proof the careers of those working in or aspiring to work in the sports sector by offering a comprehensive, 360-degree understanding of the industry.”

The 10-week course is delivered entirely online to fit seamlessly into the busy schedules of sports professionals worldwide. The course features live case studies and insights from global and national industry experts, ensuring participants gain the latest industry knowledge and best practices. Additionally, participants can pursue micro-credentials through extra assessments and a work-integrated project, which can count towards further qualifications like an MBA or a Graduate Certificate in Business.

Ministry of Sport Members SAVE

Ministry of Sport is proud to support this forward-thinking initiative. As part of our partnership with QUT, Ministry of Sport members are eligible for a 10% discount on the course fee—saving $190. This exclusive offer underscores our commitment to providing our community with access to high-quality education that enhances their ability to succeed in the business of sport.

Important Information

• Enrolment Deadline & Course Start Date: October 9
• Course Duration: 10 weeks, online
• Suited for anyone currently or aspiring to work in the sports sector
• Open to participants worldwide, as delivered online

Early registration is encouraged to ensure you don’t miss out on the limited sports available.

For more information and to secure your spot, visit the FutureSport 360 Masterclass page.

If you have any questions about the program, please feel free to contact [email protected].