Region: America
Crypto sports sponsorship spend rockets 20% to US$565m
Crypto.com leads the pack as the primary investor in 2024/25, with major partnerships...
June 3, 2025
Los Angeles Dodgers and Kosé Extend Multi-Year Partnership
The Los Angeles Dodgers have extended their multi-year partnership with Kosé Corporation, Tokyo-based...
June 3, 2025
Major League Baseball announces investment in AUSL
Major League Baseball (MLB) has announced an investment in the Athletes Unlimited Softball...
June 2, 2025
Alpine F1 Enhances Fan Experience with ApeCoin Partnership
BWT Alpine Formula One Team has joined forces with ApeCoin to enhance the...
June 2, 2025
WNBA leads online search growth in Global Sports Properties 2025 SportOnSocial Report
The Women’s National Basketball Association (WNBA) has emerged as the top-performing sports property...
May 31, 2025
LA Dodgers and Toei Animation Announce Partnership
The Los Angeles Dodgers has announced a collaboration with the renowned anime studio...
May 31, 2025
Aces Announce Multi-Year Partnership with Betting Firm BetMGM
BetMGM has officially announced its multi-year partnership with the WNBA's Las Vegas Aces. ...
May 30, 2025
MLB and the Atlanta Braves announce more than $4 million for the 2025 All-Star Legacy Initiative
The Major League Baseball (MLB) in partnership with the Atlanta Braves and the...
May 30, 2025
PepsiCo announced as Official Partner of Formula 1
Formula 1 and PepsiCo have announced a multi-year agreement that designates PepsiCo as...
May 28, 2025
Pierre Ducrey appointed new IOC Sports Director
The International Olympic Committee (IOC) has appointed Swiss national Mr. Pierre Ducrey as...
May 27, 2025
USA Swimming Sends Letter to National Team Warning Them of Enhanced Games Risks
USA Swimming has issued a warning to National Team Athletes, Coaches, and Support...
May 26, 2025
UFC Earns Second Sports League of Year Honor
The UFC has set new benchmarks in revenue and sponsorship, securing the title...
May 26, 2025
NFL Teams approve participation of NFL players in 2028 LA Olympics
The NFL has officially approved the participation of its players in flag football...
May 23, 2025
MLS signs up Continental as Sunday Night Soccer sponsor in multi-year extension
Tyre manufacturer, Continental, has announced its role as the title sponsor of Major...
May 23, 2025
Xfinity Named Official Internet and Mobile Partner of the Connecticut Sun for the 2025 Season
The Connecticut Sun has announced a partnership with telecommunications provider Xfinity, naming it...
May 23, 2025
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