Media & Broadcast, Sports Tech 2 min read

PMY Group Acquires KOJO in Strategic Move for Sports and Event Tech

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PMY Group, a global leader in digital and data services for major venues and sporting events, has expanded its sports technology and event capabilities through the acquisition of Australian creative agency KOJO. The acquisition brings together PMY’s extensive background in venue technology and KOJO’s expertise in creative production, digital content, and live event management. Together, they aim to elevate fan and event execution through cutting-edge live experiences on a global scale across both the entertainment and sports sectors.

While KOJO’s brand, employees, locations, and operations will remain unchanged, the agency will receive ongoing support from PMY to enhance its service offering, expanding its reach and impact. This backing will enable KOJO to scale its innovative content creation and production to a broader international audience while integrating PMY’s technology solutions.

Paul Yeomans, CEO of PMY Group, described the acquisition as a key step in expanding their capacity to deliver end-to-end solutions for sports and entertainment events worldwide. “We’re excited to embark on this journey together,” Yeomans said, noting KOJO’s strong presence in the creative space and its ability to engage audiences through forward-thinking content.

KOJO, known for its work on high-profile Australian projects like the ICC Men’s T20 World Cup, AFL, SANFL, and Cricket Australia, brings deep industry connections and creative expertise to the partnership. This aligns with PMY’s global ambitions, which include expanding its services across 15 countries, with clients such as the Australian Open, Glastonbury Festival, and the US Open. 

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