Playmaker Acquires World Soccer Talk

Playmaker Capital, a digital sports media company has acquired World Soccer Talk, a football media company based in the US for a reported US$1.15 million (AUD$1.68 million).

This included a cash payment of US$350,000 (AUD$514,000), Playmaker common shares issuance cost of US$510,000 (AUD$749,000) and a total of US$500,000 (AUD $735,000) based on revenue and performance targets set within two years.

World Soccer Talk has been a popular source of football content across various channels including the web, social media, and podcasts.

Commenting on the deal, Playmaker CEO, Jordan Gnat, said: “Soccer is on the rise in the U.S. and Canada, and Playmaker is focused on becoming the preeminent voice for the sport across the Americas, from the top of Canada to the bottom of Argentina.”

“World Soccer Talk Founder, Christopher Harris, exudes a true passion for sport that’s shared by the entire Playmaker team, and we’re excited to welcome him and World Soccer Talk into our family and our ecosystem as a core piece of a broader soccer strategy in advance of World Cups 2022, 2023 and 2026,” Gnat said.

Additionally, Playmaker Capital has been looking to expand its presence in the US-based Hispanic market due to the large fanbase.