The PGA TOUR announced a new partnership with Pacific Life, a global leader in life insurance and retirement solutions.

The five-year deal, which runs through 2027, gives Pacific Life the designation of official life insurance sponsor of the PGA TOUR and PGA TOUR Champions.

With this new agreement, Pacific Life plans to amplify its brand through multiple TOUR-owned media platforms.

They will also support various tournaments on the schedule and engage with PGA TOUR players to deliver added brand awareness with a qualified audience.

Commenting on the partnership, PGA TOUR EVP – Corporate,  Brian Oliver, said: “Pacific Life is the perfect fit as a member of the PGA TOUR’s Official Marketing Program, and we are excited to showcase their offerings and resources with our players and fans.”

“Pacific Life’s steadfast commitment to providing financial security to individuals and families for 155 years make it an ideal company to partner with. We look forward to working alongside them moving forward,” he said.

Pacific Life SVP of brand management and corporate affairs, Tennyson Oyler, added: “The TOUR marketing partnership is an evolution of our longstanding relationship with golf that connects us with a desirable and engaged audience.”

“We are excited to build upon our brand and business with the world’s premier professional golf organisation.

“We look forward to our involvement with players, fans, and tournaments and creating new opportunities for life insurance advisors and their clients to engage with Pacific Life,” Oyler said.

The announcement comes after TSN acquired the rights for PGA TOUR LIVE.