Perth Bears Unveil Inaugural Logo Ahead of 2027 NRL Debut

The Perth Bears have reached a major milestone in their journey toward the 2027 NRL season, officially unveiling the club’s inaugural logo.

Designed by Dave Carnovale, a graphic designer and lifelong supporter of the North Sydney Bears, the emblem is a blend of heritage and future-readiness, featuring a roaring bear in the club’s traditional red and black.

The organisation’s choice to use a designer from the Bears’ original heartland highlights a commitment to the “One Club, Two Coasts” philosophy.

Emphasising that while the team is a new entity for Western Australia, and how it remains deeply rooted in the 117-year history of the foundation club, Perth Bears CEO, Anthony De Ceglie, said: “The birthplace and spiritual home of the ‘Bears’ in rugby league will always be North Sydney.”

“We truly believe [the logo] represents something that both North Sydney fans and West Australian fans can truly get behind,” De Ceglie said. 

Describing the logo as a symbol of unity, Immortal and head coach, Mal Meninga, added: “This Bear honours the proud history of the Bears while embracing the energy of Western Australia.”

“The coach has already begun building his inaugural roster, recently confirming the signings of Josh Curran, Toby Sexton, and Harry Newman on multi-year deals,” Meniga mentioned.

The club has already formalised landmark partnerships with New Balance as its apparel provider and Budget Direct as a major sponsor.

Furthermore, the Bears have established a comprehensive program of pathways, signing exclusive agreements with the North Sydney Bears (NSW Cup) and the Brisbane Tigers (Hostplus Cup) to secure a talent pipeline ahead of their kick-off.

With the Western Australian Government committing AUD5.6 million to the expansion project, including significant investment in grassroots league and venue upgrades for HBF Park, the Perth Bears are positioning themselves as a commercial powerhouse.

The club is set to launch a limited-edition merchandise range this week, capitalising on the significant “hype” surrounding the ret

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