Penrith Panthers Secure Ringers Western as Corporate Apparel Partner for 2026 Season

The Penrith Panthers have announced a new partnership with Ringers Western for the 2026 National Rugby League (NRL) season. 

For the Panthers, the commercial contract secures an official styling partner to supply premium corporate wear. In addition, the alignment provides Ringers Western with an aggressive marketing platform to capture retail market share within the major Western Sydney economic corridor ahead of the brand’s physical storefront expansion.

Commenting on the partnership, Panthers Rugby League CEO, Matt Cameron, said: “It’s a genuine privilege to stand alongside Ringers Western as a partner. Their brand represents grit, authenticity and a deep connection to community – values we respect and proudly align with,”

“We don’t take their support for granted, we value it, and we’re committed to ensuring this partnership delivers impact, visibility and strength for both sides.

“When two brands built on shared principles stand side by side, it’s not simply sponsorship, it’s a partnership with strength and direction,” Cameron said.

Expressing his enthusiasm about the partnership, Ringers Western co-founder, Matteo Salerno, said: “It was fantastic to see the entire playing group wearing our corporate wear at the club’s 2026 Season Launch – the lads looked sharp.”

“This is a partnership we’re genuinely excited about, and we’re looking forward to ‘Stickin Together’ with the Panthers as they continue what’s shaping up to be another strong season,” Salerno said.

Corporate Integration and Digital Activation with the Ringers Western 

Moving forward, Panthers commercial staff, executives, and board members are set to wear the premium range across all official corporate appearances throughout the calendar year.

Panthers members and fans have been granted direct access to a 20 per cent discount for online retail purchases at Ringers Western by utilising the promotional licensing code PANTHERS20. Ringers Western has also secured the naming rights as the official game day partner for the Round 20 marquee clash against the Brisbane Broncos at CommBank Stadium on 16 July. 

Originally founded on a remote Kimberley cattle station in Western Australia to manufacture durable work shirts capable of withstanding harsh Australian conditions, the brand has built a commercial reputation for producing tough, versatile clothing that reflects rural communities.

The partnership highlights a deliberate commercial effort by the apparel brand to align its tough, community-focused corporate image with the passionate working-class fan base of the Penrith district.

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