Paris Saint-Germain Formalises Multi-Year Global Automotive Partnership with BYD

Paris Saint-Germain has announced a global partnership with BYD, the world’s largest manufacturer of new energy vehicles, naming the company as the club’s Official Automotive Partner.

This multi-year agreement, which runs through June 2029, represents an alignment between a globally recognised football organisation and a leader in the sustainable mobility sector. The collaboration reflects the broader industry convergence of elite sport, advanced technology, and environmental sustainability.

Under the terms of the three-year deal, BYD will integrate its brand across Paris Saint-Germain’s extensive commercial ecosystem.

This partnership encompasses a wide range of initiatives, including global advertising campaigns, the production of original digital content featuring both the men’s and women’s professional teams, and a series of dedicated fan engagement activations.

Furthermore, the agreement provides for the integration of BYD and its premium brand, DENZA, into the club’s daily logistical operations, where these vehicles will support club activities.

Commenting on the partnership, chief revenue officer at Paris Saint-Germain, Richard Heaselgrave, said: “Bringing our two brands together opens exciting opportunities to engage fans through creativity, innovation and unique experiences around the world.” 

Highlighting the shared values driving the partnership, noting the common focus on forward-thinking innovation and global expansion, BYD EVP, Stella Li, added: “This partnership brings together two globally recognised brands united by a forward-looking vision and a passion for creating exceptional experiences,” Li stated.

She further remarked that the collaboration serves as a vital platform for connecting with the club’s millions of supporters worldwide, while simultaneously promoting the advancements of sustainable mobility and technological innovation.

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