FreshChoice Secures Official Supermarket Sponsorship with Auckland FC

Auckland FC has announced a partnership with supermarket brand FreshChoice, naming the retailer as the official supermarket sponsor of the club ahead of the upcoming football season.

The partnership integrates FreshChoice branding prominently onto the back of Auckland FC’s official training apparel, which will be worn by players and retailed to supporters.

Beyond elite apparel visibility, the collaboration focuses heavily on grassroots community activation, featuring regional player appearances at FreshChoice stores, consumer giveaways, and an exclusive initiative allowing a local grassroots football club to win a private training session with Auckland FC stars.

Highlighting the alignment between retail expansion and club momentum, executive general manager at FreshChoice, Tim Cartwright, emphasised the shared growth trajectories of both entities.

“Since launching in 2024, Auckland FC has shown incredible growth and momentum, and as FreshChoice continues on its own growth journey, partnering with a brand that shares our drive and commitment to local communities is a natural fit.”

“Everything we do at FreshChoice starts with our local communities.

“This partnership is really about showing up for the local people who support our stores every day.

“We’re excited to get behind the team, support the fans, and celebrate a fantastic season ahead together,” Cartwright stated.

Underscoring the importance of aligning with established brands that understand local service delivery, Auckland FC CEO, Nick Becker, added: “This club is about developing football in New Zealand and, most importantly, growing the community around it.”

“What better way to support a growing community than partnering with an organisation that knows a thing or two about serving the local community,” Becker said.

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