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Sponsorships & Brands
Queensland Firebirds Announce Training Partners for SSN 2026
The Queensland Firebirds have confirmed four promising young athletes as training partners for...
Cricket Tasmania Extends Beverage Partnership with Lion for Another Five Years
Cricket Tasmania has announced a renewed five-year partnership with Lion, extending their exclusive...
Tennis Australia Announced Bupa as the Official Partner for Australian Open
Tennis Australia has appointed Bupa as the Official Healthcare Partner and Digital Health...
Australia & New Zealand
Canterbury-Bankstown Bulldogs Unveil Refreshed Club Logo Ahead of 2026 Season
The Canterbury-Bankstown Bulldogs have unveiled a refreshed club logo that will officially take...
Tasmania Football Club Welcomes Ella Scott as Head of Marketing
The Tasmania Football Club has announced the appointment of Ella Scott as head...
TAB Launches ‘Shout!’ Campaign for Australian Sport and Racing
TAB has unveiled its latest brand campaign, ‘Shout!’, a high-energy celebration of the...
Women's Sport
M+C Saatchi Acquires Women’s Sports Group
M+C Saatchi has acquired Women’s Sports Group (WSG), a consultancy widely recognised for...
Nine in Ten Australian Women Sports Fans Say Brands Don’t Understand Them
A new study released by Wasserman, through its women-focused consultancy The Collective®, has...
Los Angeles Sparks Announce $150m Training Facility, A Landmark for Women’s Sport
The Los Angeles Sparks have unveiled plans for a purpose-built training and practice...
Europe
London Broncos Commit to Super League Return Following Promotion Setback
The London Broncos have reaffirmed their long-term commitment to returning to the Super...
Sky Sports Extends Big Bash League Broadcast Rights in UK and Ireland
Sky Sports has secured a four-year extension of its broadcast rights for the...
Nesquik Partners with Lamine Yamal in Youth-Focused Campaign
Nestlé-owned brand Nesquik has launched a new campaign fronted by FC Barcelona and...
People Moves
Tasmania Football Club Welcomes Ella Scott as Head of Marketing
The Tasmania Football Club has announced the appointment of Ella Scott as head...
Gavin Larsen Returns as BLACKCAPS Selection Manager
Former New Zealand Test and ODI cricketer Gavin Larsen has been reappointed as...
LA28 Expands Sport Operations Team Ahead of Olympic and Paralympic Games
The Los Angeles 2028 Olympic and Paralympic Games (LA28) has announced a series...
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