Canterbury-Bankstown Bulldogs Unveil Refreshed Club Logo Ahead of 2026 Season

The Canterbury-Bankstown Bulldogs have unveiled a refreshed club logo that will officially take effect from November 1, symbolising a bold new era while honouring the Club’s rich heritage spanning more than 90 years.

The new emblem represents an evolution of the Bulldogs’ identity — one that celebrates its history of resilience and pride, while looking confidently to the future.

CEO, Aaron Warburton, said the redesign was guided by a deep respect for the Club’s legacy and a vision to ensure its brand remains relevant in the modern era.

“This new emblem is more than just a logo it reflects who we are, where we’ve come from, and where we’re going.” 

“It carries forward the fighting spirit that has defined this Club since 1935, while facing the future head-on with confidence and pride.

“We’re incredibly proud of the design and believe it strikes the right balance between paying tribute to our 90-year legacy and capturing the energy, ambition and unity that will define our future,” Warburton said.

The refreshed design has been redrawn with a digital-first focus, ensuring strong versatility and impact across modern media platforms, merchandise, and fan experiences.

The logo draws inspiration from key visual elements of the Bulldogs’ past including the iconic posture of the bulldog and the traditional blue-and-white shield reimagined with cleaner lines, sharper angles, and a contemporary finish.

The process reflects the Club’s broader strategy to unify tradition with innovation, aligning its visual identity with the next generation of the Canterbury-Bankstown Bulldogs supporters while maintaining the loyalty and passion of its existing fanbase.

The new emblem will officially roll out across all Bulldogs platforms, communications, and merchandise from November 1, coinciding with the launch of the 2026 NRL season.

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