Page 100 – Ministry of Sport

Genius Sports Launches BetVision for Enhanced Soccer Betting

Posted on May 2, 2025 by Courtney

Genius Sports Limited (“Genius Sports”) has unveiled BetVision for Soccer, marking the introduction of the world’s first interactive in-game wagering platform tailored specifically for global audiences.

This product empowers sportsbooks to offer a cutting-edge experience across premier soccer leagues, including the French Ligue 1, Brasileiro Série A, Dutch Eredivisie, Turkish Süper Lig, and UEFA Champions League qualifiers.

Commenting on the launch, CEO of Genius Sports, Mark Locke, said: “BetVision for Soccer defines a new era of interactive sports betting and fan engagement.”

He emphasised the platform’s revolutionary potential, asserting that it transforms the way fans engage with and experience soccer by merging immersive live streaming, real-time data, and smooth in-game betting into one cohesive platform.

Head of Infront Bettor, Chris Catling, noted that BetVision complements their broader strategy focused on enhancing fan engagement and creating more immersive betting experiences.

He highlighted that since the launch of their innovations like real-time streaming and instant highlights, BetVision takes these advancements further, bringing their rights portfolio to life in an interactive and bettor-friendly manner.

To enhance the offering, Genius has partnered with Infront, securing access to premium video content from various top-tier football competitions.

With BetVision, sportsbooks gain access to over 120 soccer competitions, creating a unique opportunity to engage fans and increase in-game revenue.

The platform leverages artificial intelligence to enrich the live viewing experience, embedding data-driven insights and storytelling elements that spotlight players and provide personalised bet tracking features.

A standout “Touch-to-Bet” functionality enables users to interact directly with the live video by selecting individual players to access specific betting markets instantaneously.

All these features are integrated within a single interactive player interface for an uninterrupted viewing experience.

BetVision has already made a significant impact in the NFL, where it launched in 2023.

Major sportsbooks including DraftKings, FanDuel, and Caesars Entertainment were early adopters of BetVision, benefiting from its real-time insights, custom viewing options, and seamless in-play betting capabilities, which have significantly enhanced the engagement of NFL audiences.

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Yahoo Sports Selling Rivals to On3 Ownership Group

Posted on May 2, 2025 by Courtney

In a significant move within the college sports landscape, Yahoo Sports has confirmed the sale of Rivals to the On3 ownership group, led by entrepreneur, Shannon Terry.

This transition, which marks a pivotal moment for both entities, includes Yahoo Sports acquiring an ownership stake in the newly formed aggregate group.

Once a co-founder of Rivals, Shannon Terry, was integral to its acquisition by Yahoo for approximately $100 million (AUD$155 million) in 2007.

Following that, he established the On3 network in 2021 and had previously founded 247, which was sold to CBS in 2015.

Commenting on the acquisition, Terry, expressed enthusiasm for harnessing the legacy of Rivals, pointing out the platform’s established reputation within the recruiting sector, with plans for forthcoming investments aimed at bolstering recruiting efforts, high school sports coverage, and engaging college fan bases.

While the specifics of the transaction remain undisclosed, such as the valuations of Rivals and the On3 ownership group, as well as Yahoo’s percentage in the parent company—the partnership is set to enhance Yahoo Sports’ influence in the college sports arena.

Notably, Yahoo Sports will obtain a seat on the parent company’s board and have substantial opportunities for expanding content distribution and subscription growth.

Terry also conveyed excitement about collaborating once again with Yahoo Sports, noting a shared vision of mutual benefit.

He highlighted Yahoo’s extensive distribution capabilities and robust editorial framework as key assets that will contribute to the growth initiatives for both On3 and Rivals.

The integration of Rivals and On3 promises to enhance user experience, as subscribers will gain access across both platforms, capitalising on their respective strengths.

On3’s broader focus on college athletics complements Rivals’ prominent reputation in recruiting rankings and content.

The agreement is expected to be concluded by the end of June, signifying a dynamic shift in the competitive landscape of college sports media.

Sharks Announce pioneering Sport & Business program

Posted on May 2, 2025 by Courtney

The Cronulla Sharks recently announced the launch of the Cronulla Sharks Sport & Business Program, in partnership with SEDA, aimed at creating a unique pathway for school leavers and those looking to transition into a career in the sports industry.

This initiative marks a first for the Sharks, aimed at providing participants with essential hands-on experience, academic growth, and valuable networking opportunities within the sports sector.

Commenting on the launch, Sharks’ head of community and government relations, Vinh Tran, said: “This program is an outstanding opportunity for young sports enthusiasts to kickstart their careers,” Tran mentioned.

CEO of SEDA Group, Nick Hannett, added: “Sport & Business Programs powered by SEDA are created to connect young people with education that fuels their passion.”

“We aim to equip students with the necessary tools and support for their next life chapter, and we’re excited to partner with the Sharks from 2026,” Hannet said.

Designed to meld passion with profession, the program features a comprehensive curriculum that balances practical engagement with theoretical insights.

Participants will immerse themselves in the inner workings of a professional sporting organisation, collaborating with industry experts while leveraging the Sharks’ extensive network for career advancement.

Key Features of the Program Include:

Real-World Experience: Participants will engage directly with the Cronulla Sharks organisation, gaining insights into various facets of sports business and operations.
Networking Opportunities: They will forge invaluable connections with industry professionals, broadening their network and potentially unlocking future career paths.
Academic Development: The program includes routes for further study through partnerships with leading higher education institutions, ensuring participants are prepared for lasting success.
Personalised Support: Dedicated teacher support throughout the program will enhance the learning experience, ensuring it is both tailored and engaging.
Diverse Career Pathways: Participants can explore a multitude of career options within the sports industry, ranging from marketing and events to operations and administration.
International Study Tour: Students will also have the opportunity to take part in International Study Tours, providing behind-the-scenes experiences at leading colleges and sporting organisations (additional costs apply).

An Open Night will take place on Thursday, June 19 at 6pm at Sharks Stadium, offering interested individuals a chance to learn more about the program and ask any questions.

Bulldogs Partner with St Laurence’s College

Posted on May 2, 2025 by Courtney

The Canterbury-Bankstown Bulldogs have announced a strategic partnership with St Laurence’s College, aimed at establishing a dedicated training centre for the club’s contracted players in South East Queensland.

This collaboration grants Bulldogs pathways players access to the College’s facilities, such as Gair Oval and high-performance training areas.

Additionally, the Bulldogs will support coaching development and enhance player engagement for St Laurence’s staff and students.

Commenting on the partnership, the Bulldogs’ general manager of Pathways, Adam Hartigan, said: “This partnership with St Laurence’s College offers significant benefits for our contracted players residing in South East Queensland.”

“The partnership lays the groundwork our Queensland-based players need to achieve success at the highest levels,” Hartigan said.

St Laurence’s College principal, Ben Lowrie, added: “We are incredibly excited about this partnership with the Canterbury-Bankstown Bulldogs,” remarked Lowrie.

The availability of a high-quality training base allows pathways players to continue their development in a familiar environment while also aligning with the professional standards expected by the Bulldogs.

This arrangement is anticipated to facilitate a smoother transition for players when they eventually move to Sydney.

This collaboration not only reinforces the Bulldogs’ commitment to nurturing talent in Queensland but also enhances the educational and sporting prospects for St Laurence’s College, fostering a mutually beneficial environment for both organisations.

GIANTS Help Deliver Children’s Hospice In Western Sydney

Posted on May 1, 2025May 2, 2025 by Courtney

The GIANTS have announced a significant achievement in their commitment to support vulnerable families in Western Sydney through the establishment of a new hospice, Mounties Care Cottage, which will provide essential end-of-life palliative and respite care for babies and children.

As the initiative gained momentum in 2023, thanks in part to former player, Callan Ward and his wife Ruby, who motivated the GIANTS Foundation to support Rio’s Legacy, a charity founded by Ryan and Karen Fowler to assist families facing the devastating reality of losing a child.

Commenting on the charity, Callan Ward, said: “This is an incredible cause. As a father of three, I believe children are at the heart of everything,”

“This project is vital not only for the children but also for the entire community.

“Imagining myself in the position of families with sick children is heartbreaking.

“However, with Mounties Care Cottage, those families will have access to the support they desperately need,” he said.

In addition, Ryan Fowler shared a poignant story regarding his son Rio who passed away due to a rare condition, saying: “Even in our final moments together, we felt safe and surrounded by love.”

“This inspiration has propelled our mission to create a hospice in Western Sydney,

“As we honour Rio’s legacy, Mounties Care Cottage will exist as a nurturing environment where children can live fully, rather than a place for farewells.

“Our heartfelt gratitude goes to the Mounties and the GIANTS, whose faith in our vision is paving the way for meaningful change in Western Sydney and beyond,” Fowler said.

General manager of the GIANTS Foundation, Nici Andronicus, added: “About 18 months ago, our players, members, fans, and donors rallied behind this vital project, and we are thrilled to see our efforts come to fruition.”

“This hospice exemplifies community spirit and the essential services we aim to provide in Western Sydney. We invite local businesses, sports teams, community groups, and families to join us in this meaningful endeavour,” Andronicus said.

Motivated by Rio’s legacy, the GIANTS set an ambitious goal of raising AUD$30 million for the hospice, leading to a collaboration with Mounties Group to launch a comprehensive awareness and fundraising campaign.

The partnership’s extensive member base of over 300,000 facilitated various fundraising events, including match days and the City2Surf, raising an impressive AUD$3.3 million.

On Tuesday, both the GIANTS and Rio’s Legacy gathered at the Westmead Children’s Hospital, the future site of Mounties Care Cottage, to mark a crucial funding milestone.

Notably, the Mounties Group increased its financial commitment to AUD$13 million, while the Minister for Health, Ryan Park, announced a significant AUD$20 million contribution from the Minns Government, securing the total funding required for the hospice’s construction.

The hospice is envisioned as a homelike setting where children will receive crucial care from respite and symptom management to end-of-life support.

This initiative is a testament to the collaborative efforts of the GIANTS, Mounties, and the broader community.

Both organisations are committed to continuing fundraising efforts for the project through the Sydney Children’s Hospitals Foundation.

Importantly, the Mounties’ AUD$13 million contribution marks the largest single donation in the history of the foundation.

Looking ahead, the GIANTS plan to host numerous fundraising and engagement activities throughout 2025, including participation in the City2Surf in August.

They are also eager to enlist community support for this significant cause and ensure that Mounties Care Cottage becomes a treasured resource in Western Sydney.

UEFA Champions League remains on beIN Sports in MENA

Posted on May 1, 2025May 2, 2025 by Courtney

BeIN Sports has secured its position as the exclusive broadcaster of the UEFA Champions League in the Middle East and North Africa (MENA) region with the announcement of a new multi-year rights deal.

This agreement ensures that beIN Sports will continue its coverage of the UEFA Champions League, alongside the Europa League, Conference League, and Women’s Champions League, through to the end of the 2026/27 season.

Commenting on the new deal, CEO of beIN MENA, Mohammed Al-Subaie, said: “With UEFA’s new competition format living up to its promise and producing huge matches from match day one, we are delighted that beIN will continue to bring this new era to our subscribers in MENA and Asia.”

Co-Managing Director of UC3, Guy-Laurent Epstein, added: “We are delighted to extend our long-standing, fruitful partnership with beIN SPORTS.”

“Thanks to their cutting-edge analysis and high-quality production levels, fans in 33 countries across the Middle East, North Africa, and Asia will continue to enjoy the new-look UEFA men’s club competitions, in addition to the exciting revamped UEFA Women’s Champions League for the next three years,” Epstein said.

As this partnership extends with UC3, a collaboration between UEFA and the European Club Association aimed at maximising UEFA’s commercial rights, signifies a strengthening of UEFA competitions in the MENA and broader Asian markets.

Additionally, beIN Sports’ reach spans 33 nations in Asia, encompassing Algeria, Egypt, Iran, Morocco, Qatar, and Saudi Arabia, as well as Southeast Asian territories like Hong Kong, Singapore, and Thailand.

The collaboration with sports marketing agency Relevant as UEFA’s global marketing and sales partner is set to further enhance the visibility of UEFA’s premier competitions, broadening their appeal to new audiences.

Since acquiring the Champions League rights in the 2012/13 season, beIN Sports has provided access to this premier tournament across 23 MENA countries and 10 Asian nations.

The ongoing relationship highlights the platform’s commitment to delivering top-tier European club football to its viewers.

A notable shift in this season’s tournament format, introduced by UEFA, has expanded the number of participating teams from 32 to 36, transitioning to an innovative eight-game league phase.

This change not only allows for an increased number of broadcasts but also provides UEFA partners with the opportunity to present a broader array of fixtures, ultimately enhancing viewer engagement and increasing overall interest in the competitions.

Panthers welcomes funding for Women’s Academy and Community Hub

Posted on May 1, 2025 by Courtney

The Penrith Panthers have approved of the Coalition’s recent decision to allocate AUD$10 million towards the establishment of a Women’s Academy and Community Hub.

The new Academy is set to feature a high-performance gym, recovery centre, medical and physiotherapy facilities, as well as performance analysis and sports science laboratories, complemented by education and leadership spaces designed to empower female athletes.

The Community Hub aims to enhance the club’s social impact and will become the base for the Panthers Foundation.

It will also accommodate “Panthers on the Prowl,” a program dedicated to supporting local youth and their families.

Chairman of the Panthers Group, Peter Graham, affirmed the club’s commitment to matching the Coalition’s funding, paving the way for a state-of-the-art AUD$20 million facility targeting the needs of women and girls in Western Sydney.

“The Penrith Panthers Women’s Academy and Community Hub will provide a world-class training environment for female athletes and a dedicated home for our expanding community programmes,” Graham said.

Further articulating, this investment is crucial in addressing disparities in sports and in opening new avenues for women and girls, while bolstering the Panthers’ social contributions within the Western Sydney and Western NSW communities.

CEO of the Penrith District Rugby League Football Club, Matt Cameron, added: “The Women’s Academy and Community Hub will fill the void in resources, drive measurable community outcomes, and yield long-term social and economic gains for the region.”

In addition, Shadow Minister for Western Sydney and Federal Member for Lindsay, Melissa McIntosh, said: “It is time the Panthers had an NRLW team, and this commitment from the Coalition brings us closer to seeing our talented female players represented in future seasons.”

Moreover, Liberal candidate for Macquarie, Mike Creed, stressed the positive ramifications this funding decision will have for female athletes across Western Sydney, spanning from Emu Plains and the Blue Mountains to the Hawkesbury region.

The establishment of the Women’s Academy and Community Hub represents a significant advancement for female participation in sports, reflecting the broader commitment to developing equal opportunities within Australian rugby league.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!

Open Parachute mental health program surpasses 20,000 South Australian Students

Posted on May 1, 2025 by Courtney

More than 21,000 students in South Australia are now part of a fast-growing school mental health program backed by the Adelaide Crows Foundation and The Sebastian Foundation.

The initiative, known as Open Parachute, is helping schools improve student wellbeing, build emotional resilience, and support youth mental health through engaging, evidence-based lessons.

Commenting on the initiative, Reilly O’Brien, Adelaide Crows vice-captain, said: “It’s incredible to see the program reach 20,000 participants,”

“There is some amazing work being done in South Australian schools by the Crows Foundation and The Sebastian Foundation.

“It’s such a great program, something I wish I had access to when I was in school.

“It’s amazing to have that influence on kids, and being able to give back is such a privilege of being an AFL player,” he added.

What Is the Open Parachute Program?

Open Parachute is a school-based program that provides:

Short, age-appropriate video lessons
Guided by psychologist Dr Hayley Watson
Practical tools for stress, anxiety, and emotions
Content tailored for students, parents, and educators

These lessons aim to normalise conversations about mental health and give children skills they can use for life.

Rapid Growth Across South Australian Schools

In just two years, enrolment has grown by 340%, rising from 4,778 students to over 21,000 students across 53 schools and has been supported by:

Adelaide Crows Foundation
The Sebastian Foundation
Variety SA
Thomas Foods International

Why School Mental Health Programs Matter

With mental health issues on the rise among children and teens, school-based programs like Open Parachute are more important than ever.

The success of the Open Parachute program shows how collaboration between sports, education, and mental health experts can create lasting change.

As it continues to expand, it sets a powerful example for how schools across Australia can support student mental health through accessible, research-based programs.

Port Adelaide launch new initiative to support grassroots football

Posted on May 1, 2025 by Courtney

Port Adelaide Football Club, in collaboration with Credit Union SA, has unveiled an impactful initiative aimed at bolstering grassroots football in South Australia.

This initiative, known as the Credit Union SA Community Footy Raffle, seeks to empower local clubs by offering a modern online fundraising platform, accompanied by appealing prizes and a structured approach to fundraising.

Expressing his pride in this grassroot programme, chief executive of Port Adelaide, Matthew Richardson, said: “We’re proud of the Credit Union SA Community Footy Raffle initiative, and the role we can play to support community clubs and the growth of the game at grassroots level,”

“The program provides a complete fundraising solution for community clubs to support their football programs and drive participation.

“Increasing opportunities for junior players and their families to experience AFL games at Adelaide Oval is an integral part of fostering the sport in South Australia.

“The future of the AFL depends on cultivating the next generation of fans and players, and our commitment through this program supports the local clubs that are pivotal in introducing many to the game,” he said.

In addition to the fundraising benefits, each ticket purchased in the Community Footy Raffle offers buyers a chance to experience a live Port Adelaide AFL match.

Todd Roberts, chief executive of Credit Union SA, expressed enthusiasm for the partnership, highlighting the broader connections that sport can foster within communities.

“We see the power that sport has in our community and how providing access can enrich the lives of kids and their families,” said Roberts.

“For us, it’s about more than just the sport; it’s about the opportunity for connection. We’re proud to be offering more South Australians the chance to thrive,” he said.

Recognising the pressing need to enhance grassroots engagement with the sport, both Port Adelaide and Credit Union SA are committed to ensuring that every participating club retains 100 per cent of the profits generated from the raffle.

This provision directly supports the clubs in sustaining their football programs and fostering community participation.

To further highlight and celebrate the importance of junior football, Port Adelaide will align its Round 18 match against the West Coast Eagles with this initiative, where the match will serve as a platform to honour young players and the clubs that nurture their development.

This initiative not only demonstrates the collaborative effort to strengthen community ties but also illustrates a strategic investment in the future of football within the state, reinforcing the foundations upon which the sport is built.

San Diego Wave FC Celebrates Asian American and Pacific Islander With AAPI Night

Posted on May 1, 2025 by bonny

San Diego Wave FC will celebrate Asian American and Pacific Islander (AAPI) Heritage Month with a special event on May 4, during their match against Bay FC at Snapdragon Stadium.

Mostra Coffee to Headline San Diego Wave’s AAPI Celebration

Local San Diego brand Mostra Coffee will present the match and feature prominently throughout the evening, while co-founders, Jelynn Malone and Beverly Magtanong, will take part in the ceremonial coin toss, offering a personal connection to the celebration.

Fans can also hunt for hidden gift bags from Mostra Coffee in a specially marked section of the stadium.

Exclusive Filipino-Inspired Drinks at Mostra Coffee Pop-Up Bar

Matchday festivities will include a Mostra Coffee Pop-Up Bar, offering two Filipino heritage-inspired drinks:

Wave Whip Latte: An oat milk honey latte made with Philippine specialty coffee
Wave Whip Ube Latte: A caffeine-free drink featuring ube, a purple root vegetable prized for its nutty sweetness

Wave FC Players Join Fans Ahead of AAPI Night

To promote the event, Wave players visited Mostra’s 4S Ranch location earlier this week, where Gia Corley, Nya Harrison, Hillary Beall, and Kristen McNabb helped serve drinks, spoke to fans, and participated in a special tasting.

Cultural Performances and Entertainment Throughout The Evening

The event will also include live cultural performances:

Naruwan Taiko drummers at the Northwest gate and during halftime

Dok Kulap Sinlapakorn (San Diego Lao dance group) at the Southeast gate before the match

The national anthem will be sung by Filipino harpist Geo Shwae
Nicole Laeno, Vietnamese social media personality and SDSU dance team member, will be named Wavemaker of the Match

AAPI Night highlights San Diego Wave FC’s commitment to cultural inclusivity and community involvement.

Atletico Madrid Lands First African Sponsorship With Visit Rwanda

Posted on May 1, 2025 by Courtney

Atlético de Madrid has signed a long-term sponsorship deal with the Rwanda Development Board, making Visit Rwanda an official partner until 2028.

This marks the club’s first African sponsorship, positioning Rwanda on the global sports stage.

Commenting on the partnship, Jean-Guy Afrika, chief executive officer of the Rwanda Development Board, said: “This landmark partnership with Atlético de Madrid reflects Rwanda’s strategic ambition to position itself as a premier global hub for investment, tourism, and sports development.”

“The club’s values of resilience, discipline, and excellence closely align with Rwanda’s national ethos and transformation journey.” Afrika said.

“Through this collaboration, we aim to showcase Rwanda as an attractive destination for investors, a unique experience for global travellers, and a platform for nurturing talent and expanding opportunities for young Africans through sport.” he said.

Óscar Mayo, general director of revenue and operations at Atlético de Madrid, added: “It is a country in constant growth, and I am convinced that we will both benefit from this partnership.”

Visit Rwanda branding will appear on the men’s first team training and warm-up kits for the rest of the LaLiga season.

From next season, the branding will expand to the women’s team training kits and official match jerseys.

The brand will be visible inside Riyadh Air Metropolitano Stadium and across Atlético’s digital platforms, boosting awareness worldwide.

Visit Rwanda also becomes Atlético’s official sponsor for training and tourism, and its official coffee supplier.

This aligns sport, tourism and international promotion under one initiative.

This deal highlights Atlético de Madrid’s commitment to global expansion while showcasing Rwanda’s growing influence in elite football sponsorship.

Esports World Cup launches new music initiative

Posted on May 1, 2025 by Courtney

The Esports World Cup Foundation (EWCF) has officially launched ‘Music of EWC,’ an initiative set to enhance the upcoming Esports World Cup (EWC) in Riyadh, Saudi Arabia, from July 7 through August 24.

This competition opens up opportunities for the community to engage with the EWC through Audiotool, a cloud-based music creation platform.

Participants are invited to submit their tracks, with two selected tracks to be incorporated into the official EWC music suite, featured prominently across multiple tournaments, on-site events, and broadcasts.

Commenting on the initiative, chief operating officer of the Esports World Cup Foundation, Mike McCabe, said: “At its core, the Esports World Cup is about community — a global platform that connects people and elevates talent in all forms.”

“Music of EWC is a natural extension of that purpose, built on the same passion, creativity, and collaboration that define gaming and competition,” he said.

He also elaborated on the connection between music and esports, stating: “Music and esports both bring people together; they let us feel the same rhythm, the same energy, wherever we are.”

“With Music of EWC, we’re creating our own voice, sharing a universal language that tells the story of our sport and defines the role of esports in global culture,” McCabe noted.

Expressing enthusiasm about the partnership, CEO of Audiotool, Andreas Jacobi, said: “Partnering with the Esports World Cup, the world’s biggest esports and gaming festival, is a unique opportunity to spotlight new talent on a global stage.”

“Together with EWCF, we’re proud to help emerging artists bring their music into esports — a space that’s rapidly reshaping the future of entertainment — and share their work with a global audience as part of a cultural moment that connects creativity, community, and competition,” Jacobi said.

The competition will culminate with a panel of industry professionals judging the entries, with the winning tracks debuting at the EWC this summer.

Winners will also receive 25 limited-edition vinyl records featuring their submitted tracks and a one-year LANDR Studio subscription.

Submissions for Music of EWC will be accepted via Audiotool’s official webpage until June 8, 2025.

Netball Australia Appoints New Chair After Reporting Operating Surplus

Posted on May 1, 2025May 1, 2025 by Courtney

Netball Australia has announced two board of directors during the Annual General Meeting, while also reappointing Liz Ellis as chair, Gabbi Stubbs also ascends to the role of deputy chair, to focus on governance and strategic direction after reporting a third consecutive operating surplus.

Vivek Bhatia join as an appointed director and brings a wealth of experience from the corporate and governance sectors, holding leadership roles as CEO and ASX non-executive director in the financial services and insurance industries.

Meanwhile, Louise Eyres joins as an elected director and bring an extensive background in commercial strategy, marketing, and customer engagement, having served as chief marketing officer across various ASX-listed organisations and federal government agencies, including the Australian Sports Commission.

Her connection to netball was strengthened during her tenure at ANZ, where she oversaw the company’s sponsorship of the former Trans-Tasman Netball league and its decade-long partnership with netball at all levels.

Wendy Archer AM (former director) completed her term leaving a notable legacy within the sport.

Ellis, paid tribute to Archer’s significant contributions, acknowledging her leadership since 2018 and her longstanding dedication to the sport from grassroots to administrative roles.

Archer has been recognised for her work with an Order of Australia award and will continue to influence the game.

The new leadership announcements come after Netball Australia reported a third consecutive operating surplus, reaching $650,883 for the fiscal year ending December 31, 2024, a substantial increase from the previous year.

The organisation has also made significant progress in reducing its debt, CEO Stacey West attributed these positive financial results to the growing popularity of Suncorp Super Netball and the success of the Australian Diamonds.

The 2024 Suncorp Super Netball season saw a 25% increase in spectators, becoming the most attended female league in Australian sporting history, alongside an 18% rise in average viewership on Kayo and Foxtel, highlighting the impact of their media rights agreement with Fox Sports Australia.

Building on this financial stability, Netball Australia is strategically focusing on larger-scale events to further the sport’s growth.

The upcoming 2027 Netball World Cup in Sydney is identified as a pivotal opportunity to attract new fans and generate crucial funding for the sport’s ongoing development.

West confirmed the organisation’s commitment to capitalising on this event through planned investments.

Additionally, Netball Australia is implementing improvements for its grassroots Woolworths NetSetGo program and engaging in discussions about the future direction of Suncorp Super Netball.

Collaborative efforts with Member Organisations have also led to the introduction of a National Participation Plan aimed at increasing community involvement in netball.

Pittsburgh Pirates And VALR Energy announce partnership

Posted on May 1, 2025May 1, 2025 by Courtney

The Pittsburgh Pirates have announced a new multi-year sponsorship with VALR Energy, making the nitrogen-infused drink brand the Official Energy Drink of the team.

Launched during the club’s 25th season at PNC Park, the partnership brings a bold new energy to match-day with exclusive drink offerings and immersive in-stadium activations.

Fans will soon experience the collaboration firsthand, including a limited-edition VALR Energy flavour created especially for PNC Park, designed to boost the atmosphere and enhance fan engagement.

Key Highlights of the Pirates x VALR Energy Partnership:

VALR VIP Lounge: A premium Suite Level lounge offering bespoke cocktails, exclusive seating, and a high-end experience.
VALR-Branded Foul Poles: Custom signage on both foul poles merges branding with classic baseball aesthetics.
Home Plate Market Availability: VALR Energy beverages will be served throughout the park, including the Crow’s Nest Bar and Terrace Bar.

Jon Kander, CMO at VALR Energy, said the partnership connects perfectly with their brand values.

“Our nitrogen-infused energy drinks enable consumers to enjoy beverages during workouts without the discomfort of carbonation while providing the essential energy needed for optimal performance throughout the day,” Kander said.

“Partnering with the Pittsburgh Pirates allows us to showcase our commitment to active lifestyles to their passionate fanbase,” he said.

Pirates president Travis Williams, added: “The Pirates and VALR Energy have collaborated to create a unique and exciting partnership that will be on display throughout PNC Park this season.”

“The introduction of the VALR Energy VIP Lounge is a testament to our dedication to enhancing the ballpark experience, providing fans with a unique indoor space, premium seating, and specialty drinks,” Williams said.

The launch also includes the debut of the Jolly Roger Edition, a limited-release VALR Energy flavour sold at local Giant Eagle stores, designed to reflect the bold energy of Pirates fans.

This collaboration marks a new chapter for the Pittsburgh Pirates, focused on wellness, innovation, and engaging supporters in exciting new ways.

Federal Government commits $15 million to bring NRLW to Cairns

Posted on April 30, 2025 by Courtney

The Australian Government has pledged AUD$15 million in funding for the North Queensland Toyota Cowboys’ proposed Community, Development, and High Performance Centre in Cairns, contingent upon their re-election this Saturday.

This commitment mirrors a similar pledge made by the LNP last month, indicating that both major political parties are vying for the project’s support.

Planned for West Barlow Park, the centre is set to serve as the permanent headquarters for the Cowboys’ NRLW team, as well as the Northern Pride.

Cowboys chairman, Lewis Ramsay, highlighted the significance of this commitment for both the club and female sport in North Queensland, particularly for local rugby league players.

He expressed gratitude to Minister for Sport, Anika Wells, and Labor candidate for Leichhardt, Matt Smith, for their support.

“Cairns and Far North Queensland has always been an enormously important region in the identity of the Cowboys and now it will also be home to our NRLW team,” Ramsay said.

The Cowboys’ head of NRLW & women’s elite pathways, Anita Creenaune, referred to the centre as a transformative initiative for women’s rugby league, aimed at inspiring the next generation of female athletes.

She highlighted Cairns’ contribution to Australia’s sporting talent pool, noting that the facility will enable local girls to train and compete at elite levels within their community.

Also expressing enthusiasm about the project, Cowboys legend, Johnathan Thurston, stated: “Sport can be a uniting force in communities and help build resilience in our young people,” he remarked.

Wells emphasised the importance of supporting women’s sport, stating that the funding will help establish Cairns’ first national women’s sporting team.

She pointed to the broader impact of the investment, which aims to foster female participation in sport from grassroots to elite levels.

Smith echoed these sentiments, asserting that the facility will not only promote female participation but also instil a sense of pride in the local community.

He reiterated the transformative potential of the project for sportswomen in Far North Queensland.

The AUD$15 million investment is expected to contribute to a total AUD$30 million world-class training and recovery facility exclusively tailored for the Cowboys NRLW team.

Additionally, it aims to create over 80 construction jobs and about 60 ongoing full-time roles while establishing Cairns as a key destination for women’s sport in Northern Queensland.