Optus, through their streaming platform, Optus Sport, has announced a deal with the German Football Board (DFB), making them the exclusive broadcaster of German football in Australia.
The three-year deal will see Optus Sport cover both the men’s and women’s cup competitions, the DFB-Pokal and the DFB-Pokal Frauen.
This also grows Optus Sports’ global broadcasting portfolio, which includes the Premier League, LaLiga and the 2023 FIFA Women’s World Cup, where the broadcasts will aim to capture and new fans and re-engage existing ones.
Commenting on the partnership, Optus’ vice-president of television, content and product development, Clive Dickens, said: “We know our football fans will be happy with the addition of the DFB-Pokal and DFB-Pokal Frauen, as Optus Sport continues to deliver the world’s best football to our customers.”
Managing director of the DFB, Holger Blask, commented: “We have seen the continued growth of Optus Sport and its world-class approach to streaming top-class football.”
“Germany’s premium Club Cup competitions will definitely be in good hands and Optus Sport will reliably provide Australia’s fans of German football with the best live matches, in-depth analysis and insightful support programs around the DFB Cup.
“We are very excited about this multi-year agreement covering both the men’s and women’s competitions, a fact we are particularly proud of and one that will take the DFB Cup to a new level in Australia,” he said.
Coverage will begin on 11 September when the second round begins.
The announcement comes after Optus acquired the Australian broadcast rights for LaLiga.
